Domino Is New Conde Nast Shopping Title

Share this article:
Conde Nast Publications bestowed the offbeat name of Domino for its home-focused shopping that will launch next year.


The title is a third in a series of shopping magazines from the New York publisher, after the 2000-born Lucky for women and March-started Cargo for men.


"There was no one single factor that solely contributed to the name. It was one of the names discussed that had universal appeal, a sense of playfulness and fun," said Maurie Perl, senior vice president and chief communications officer at Conde Nast.


"One has traditionally thought of dominoes as beautifully crafted objects," she said. "These are some of the reasons the name was attractive to us."


The Web address at www.dominomag.com was registered June 17 to the publisher's law firm, Sabin, Bermant and Gould, at the Conde Nast Building in New York.


Domino will be fashioned after Lucky and Cargo: product shots accompanied by pricing and sparse text.


The new Conde Nast shopping title will face stiff competition from rival Hearst Magazines' own version called Shop Etc.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Mail

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Direct Mail

USPS Commissions Brain Research on Direct Mail

USPS Commissions Brain Research on Direct Mail

The Office of the Inspector General seeks neuroscientists to investigate human responses to digital and physical media.

Direct Mail Remains Impactful

Direct Mail Remains Impactful

Even in this prolific digital age, direct mail proves to be a strong tool for marketers. Standard mail volume is growing at 3% and marketers will spend $45 billion on ...

Delivered: Coupon Mailers

Delivered: Coupon Mailers

What's in our mailbox this month: Coupons. See which ones are good deals—and which ones you shouldn't deal with.