Doesn't Like Taste of His Own Medicine
Peppers says, "I get eight or nine, sometimes 15 catalogs every day even
though we've never bought anything by mail. To me that's a big annoyance."
What's really a big annoyance is choosing as Direct Marketer of the Year an individual who regards direct mail as an annoyance and hasn't ever bought anything by mail. In that case, I should be astronaut of the year because I've never been in outer space.
Margo E. Lewis
Fort Lauderdale, FL