Direct Line Blog

Do we need another luxury mag? Sure we do.

Share this article:
Prestige, and international luxury magazine, has launched its New York edition.

The launch, which DMNews originally reported on in October, was initially scheduled for February. No official word on what caused the delay, but my guess is they were waiting for things to lighten up a little before dropping a magazine for millionaires ($10MM in wealth or more) on the New York scene.

I'm not sure if they waited long enough, at least if they're looking for public popularity. Though things seem to be a bit brighter than they were in February, the launch is still stirring some rancor in the blogosphere.

On the other hand, as a magazine based around an image of exclusivity, they may not be too worried about public opinion. Prestige has had great success in various Asian markets for nearly a decade now, so I trust they know what they're doing here. After all, as much as it may bug the public, there ARE still rich people around. In fact, they may need a lifestyle magazine now more than ever, as they try to figure out how to tastefully enjoy their riches in this economy.

Right now, any success in the magazine space, whether luxury or low-brow, should be seen as good news.
Share this article:
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in Direct Line Blog

Gaming Companies Excel at Engaging GenY

Gaming Companies Excel at Engaging GenY

Connecting with millennials isn't as hard as marketers think, and these companies are proving it.

Blogs (from Brands) That Rock

Blogs (from Brands) That Rock

Uber, GE, and HomeGoods are just a few of the brands that are using blogs to ignite social buzz, build a culture—and hopefully rev up sales.

My Plan to Replace the Postal Service's Truck Fleet

My Plan to Replace the Postal Service's Truck ...

The Postal Service uses its aging fleet as an object of pity. Why not deploy it as a revenue-generating media vehicle instead?