Do we need another luxury mag? Sure we do.

Prestige, and international luxury magazine, has launched its New York edition.

The launch, which DMNews originally reported on in October, was initially scheduled for February. No official word on what caused the delay, but my guess is they were waiting for things to lighten up a little before dropping a magazine for millionaires ($10MM in wealth or more) on the New York scene.

I'm not sure if they waited long enough, at least if they're looking for public popularity. Though things seem to be a bit brighter than they were in February, the launch is still stirring some rancor in the blogosphere.

On the other hand, as a magazine based around an image of exclusivity, they may not be too worried about public opinion. Prestige has had great success in various Asian markets for nearly a decade now, so I trust they know what they're doing here. After all, as much as it may bug the public, there ARE still rich people around. In fact, they may need a lifestyle magazine now more than ever, as they try to figure out how to tastefully enjoy their riches in this economy.

Right now, any success in the magazine space, whether luxury or low-brow, should be seen as good news.
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the Week


SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


Featured Listings

SKA

SKA

SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...