Do Not Track

Do Not Track: The Internet "Hangover"

Do Not Track: The Internet "Hangover"

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The personalized documentary series "Do Not Track" explores the inner-workings and transparency of the modern Web economy.

New Do Not Track Group Makes Progress in San Francisco

New Do Not Track Group Makes Progress in San Francisco

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Some 20 stakeholders in online privacy find common ground on DNT. A policy announcement is expected in early 2014.

Digital Advertising Alliance Quits Do Not Track Group

Digital Advertising Alliance Quits Do Not Track Group

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DAA will convene privacy issue stakeholders next month in San Francisco to form a new group.

W3C Rejects Marketers' Privacy Plan; Marketers Unfazed

W3C Rejects Marketers' Privacy Plan; Marketers Unfazed

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The W3C's Tracking Protection Working Group rejects a compromise proposal from the Digital Advertising Alliance, which vows to forge ahead.

13 Insights Into DNT Issues

13 Insights Into DNT Issues

Proposed do-not-track regulations will indeed harm the Adv/DDM industry.

Do Not Track, No Holds Barred

Do Not Track, No Holds Barred

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Two sides face off in a battle royale over the issue that's driving many a data-driven marketer mad.

Mozilla, the Business Killa?

Mozilla, the Business Killa?

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Trade organizations say that a new version of Mozilla's Firefox web browser that blocks third party cookies is a bad idea for consumers and businesses alike.

The Misleading Premise of Do Not Track

The Misleading Premise of Do Not Track

Marketers should stay educated on DNT and involved with or risk having legislation foisted on them.

 FTC Issues Mobile Privacy Guidelines

FTC Issues Mobile Privacy Guidelines

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Do-not-track mechanisms and data sharing opt-ins are among the recommendations in store for marketers in a new privacy disclosure report from the Federal Trade Commission.

Top 5 Privacy Issues Revealed

Top 5 Privacy Issues Revealed

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Privacy experts tackle the leading privacy issues surrounding on- and offline customer data.

The Peaks and Pitfalls of Marketing in 2012

The Peaks and Pitfalls of Marketing in 2012

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A recap of the marketing highlights, and lowlights, from the past year

Breaking down rumors,  building up data

Breaking down rumors, building up data

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Acxiom's Chief Marketing and Strategy Officer takes the hot seat and discusses controversial issues, including Do Not Track, data misconceptions, and the CMO's new role

Google finally opts for a 'Do Not Track' option

Google finally opts for a 'Do Not Track' option

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Analysts speculate the reasoning behind Google's 'Do Not Track' addition to Chrome, and question whether legislation will ensue nonetheless.

Will "Do Not Track" destroy online ads? Readers respond

Will "Do Not Track" destroy online ads? Readers respond

Readers respond to the August Gloves Off question: Will "Do Not Track" destroy online ads?

Do Not Track is a major point of discussion for marketers

Do Not Track is a major point of discussion for marketers

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W3C has been in talks about "Do Not Track" (DNT), but little, so far, has been resolved.

Will "Do Not Track" destroy online advertising?

Will "Do Not Track" destroy online advertising?

Digital marketers are torn on the potential effect of "Do Not Track" legislation.

"Do Not Track" Dramarama

"Do Not Track" Dramarama

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For some, war terminology is simply the best way to describe "Do Not Track," a policy proposal that, if passed, may make it harder for marketers to track and target customers online. Dramatic, no?

FTC: Microsoft browser doesn't honor "Do Not Track"

FTC: Microsoft browser doesn't honor "Do Not Track"

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FTC Commissioner J. Thomas Rosch has written a letter scorning Microsoft for making "Do Not Track" its default setting in Internet Explorer.

DAA should partner with browsers on Do Not Track, says FTC chairman

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The Digital Advertising Alliance should work to implement its online behavioral advertising opt-out mechanism on a browser level, said Federal Trade Commission (FTC) chairman Jon Leibowitz on Nov. 8.

On the issue of online privacy, where do industry and government agree?

On the issue of online privacy, where do industry and government agree?

Several points of alignment between government officials and industry executives emerged at a recent hearing on consumer online privacy.

Keeping track of Do Not Track

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Last week the World Wide Web Consortium (W3C) said that it's created a Tracking Protection Working Group to standardize browsers' Do Not Track mechanisms. The group's hosting a conference call on September 14 and is slated to publish standards by mid-2012.

Quantcast expands reach of industry opt-out icon

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Audience-measurement company Quantcast Corp. will enable small- and medium-sized online publishers to adopt the Digital Advertising Alliance's (DAA) Advertising Option icon for free this month, the company said July 6. The partnership will expand the reach of the trade group's self-regulation program to a majority of Quantcast's 25 million-plus publisher customers.

Q&A: Peter Kosmala, managing director, Digital Advertising Alliance

Q&A: Peter Kosmala, managing director, Digital Advertising Alliance

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With nearly 10 digital privacy bills introduced this Congress, Peter Kosmala, managing director of the Digital Advertising Alliance, discusses what the organization is doing to raise consumer awareness of the industry's self-regulation program, responds to its reported challenges and explains how the industry plans to address mobile privacy.

More Congressional action, same industry inaction

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Congress is finally wrapping its head around mobile devices' GPS capabilities. Last week saw two bills introduced that would outlaw nonconsensual location tracking and sharing.

Even Mozilla sees holes in online privacy discussion

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Legislation alone won't safeguard consumers' privacy online, said Mozilla Foundation chairwoman Mitchell Baker in an interview with 'Fast Company.' Baker said "it's hard to imagine" a bill that online companies could implement.

Mozilla debuts enforcement-challenged mobile Do Not Track tool

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Do Not Track has gone mobile. Mozilla added the anti-tracking mechanism to a beta version of its Firefox for Android mobile browser on May 20. According to Mozilla, it's the first mobile browser to feature a Do Not Track mechanism.

Behavioral marketing has benefits, McCaskill tells Senate colleagues

Behavioral marketing has benefits, McCaskill tells Senate colleagues

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Behavioral marketing provides value to consumers, said US Sen. Claire McCaskill (D-Mo.) during a Senate Commerce subcommittee hearing on May 19. McCaskill's opinion contrasted with those of her upper chamber colleagues, who spent much of the mobile privacy hearing discussing location tracking.

Industry must let consumers opt-out of tracking, secondary use of data: FTC director

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An industry-developed universal Do Not Track mechanism must allow consumers to opt-out from targeted ads and data collection, as well as enforce their preferences, said David Vladeck, director of the Federal Trade Commission's Bureau of Consumer Protection.

Rockefeller-sponsored Do Not Track Senate bill includes mobile opt-out

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US Sen. Jay Rockefeller (D-WV) introduced an online privacy bill May 9 that would mandate the creation of a Do Not Track mechanism to allow consumers to opt-out of behavioral tracking online and on mobile devices. The Do Not Track Online Act of 2011 calls for the Federal Trade Commission to create the requirements for a Do Not Track mechanism.

Rockefeller to introduce Do Not Track bill in Senate

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US Sen. Jay Rockefeller (D-W.V.) will introduce a Do Not Track bill next week that would require companies to abide the choice of consumers who opt out of online behavioral tracking.

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