Some 20 stakeholders in online privacy find common ground on DNT. A policy announcement is expected in early 2014.
DAA will convene privacy issue stakeholders next month in San Francisco to form a new group.
The W3C's Tracking Protection Working Group rejects a compromise proposal from the Digital Advertising Alliance, which vows to forge ahead.
Proposed do-not-track regulations will indeed harm the Adv/DDM industry.
Two sides face off in a battle royale over the issue that's driving many a data-driven marketer mad.
Trade organizations say that a new version of Mozilla's Firefox web browser that blocks third party cookies is a bad idea for consumers and businesses alike.
Marketers should stay educated on DNT and involved with or risk having legislation foisted on them.
Do-not-track mechanisms and data sharing opt-ins are among the recommendations in store for marketers in a new privacy disclosure report from the Federal Trade Commission.
Privacy experts tackle the leading privacy issues surrounding on- and offline customer data.
A recap of the marketing highlights, and lowlights, from the past year
Acxiom's Chief Marketing and Strategy Officer takes the hot seat and discusses controversial issues, including Do Not Track, data misconceptions, and the CMO's new role
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.