Proposed do-not-track regulations will indeed harm the Adv/DDM industry.
Two sides face off in a battle royale over the issue that's driving many a data-driven marketer mad.
Trade organizations say that a new version of Mozilla's Firefox web browser that blocks third party cookies is a bad idea for consumers and businesses alike.
Marketers should stay educated on DNT and involved with or risk having legislation foisted on them.
Do-not-track mechanisms and data sharing opt-ins are among the recommendations in store for marketers in a new privacy disclosure report from the Federal Trade Commission.
Privacy experts tackle the leading privacy issues surrounding on- and offline customer data.
A recap of the marketing highlights, and lowlights, from the past year
Acxiom's Chief Marketing and Strategy Officer takes the hot seat and discusses controversial issues, including Do Not Track, data misconceptions, and the CMO's new role
Company of the week
Fairfield Marketing Group, Inc.
Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.