Do Not Track
The personalized documentary series "Do Not Track" explores the inner-workings and transparency of the modern Web economy.
Some 20 stakeholders in online privacy find common ground on DNT. A policy announcement is expected in early 2014.
DAA will convene privacy issue stakeholders next month in San Francisco to form a new group.
The W3C's Tracking Protection Working Group rejects a compromise proposal from the Digital Advertising Alliance, which vows to forge ahead.
Proposed do-not-track regulations will indeed harm the Adv/DDM industry.
Two sides face off in a battle royale over the issue that's driving many a data-driven marketer mad.
Trade organizations say that a new version of Mozilla's Firefox web browser that blocks third party cookies is a bad idea for consumers and businesses alike.
Marketers should stay educated on DNT and involved with or risk having legislation foisted on them.
Do-not-track mechanisms and data sharing opt-ins are among the recommendations in store for marketers in a new privacy disclosure report from the Federal Trade Commission.
Privacy experts tackle the leading privacy issues surrounding on- and offline customer data.
A recap of the marketing highlights, and lowlights, from the past year
Acxiom's Chief Marketing and Strategy Officer takes the hot seat and discusses controversial issues, including Do Not Track, data misconceptions, and the CMO's new role
Analysts speculate the reasoning behind Google's 'Do Not Track' addition to Chrome, and question whether legislation will ensue nonetheless.
Readers respond to the August Gloves Off question: Will "Do Not Track" destroy online ads?
W3C has been in talks about "Do Not Track" (DNT), but little, so far, has been resolved.
Digital marketers are torn on the potential effect of "Do Not Track" legislation.
For some, war terminology is simply the best way to describe "Do Not Track," a policy proposal that, if passed, may make it harder for marketers to track and target customers online. Dramatic, no?
FTC Commissioner J. Thomas Rosch has written a letter scorning Microsoft for making "Do Not Track" its default setting in Internet Explorer.
The Digital Advertising Alliance should work to implement its online behavioral advertising opt-out mechanism on a browser level, said Federal Trade Commission (FTC) chairman Jon Leibowitz on Nov. 8.
Several points of alignment between government officials and industry executives emerged at a recent hearing on consumer online privacy.
Last week the World Wide Web Consortium (W3C) said that it's created a Tracking Protection Working Group to standardize browsers' Do Not Track mechanisms. The group's hosting a conference call on September 14 and is slated to publish standards by mid-2012.
Audience-measurement company Quantcast Corp. will enable small- and medium-sized online publishers to adopt the Digital Advertising Alliance's (DAA) Advertising Option icon for free this month, the company said July 6. The partnership will expand the reach of the trade group's self-regulation program to a majority of Quantcast's 25 million-plus publisher customers.
With nearly 10 digital privacy bills introduced this Congress, Peter Kosmala, managing director of the Digital Advertising Alliance, discusses what the organization is doing to raise consumer awareness of the industry's self-regulation program, responds to its reported challenges and explains how the industry plans to address mobile privacy.
Congress is finally wrapping its head around mobile devices' GPS capabilities. Last week saw two bills introduced that would outlaw nonconsensual location tracking and sharing.
Legislation alone won't safeguard consumers' privacy online, said Mozilla Foundation chairwoman Mitchell Baker in an interview with 'Fast Company.' Baker said "it's hard to imagine" a bill that online companies could implement.
Do Not Track has gone mobile. Mozilla added the anti-tracking mechanism to a beta version of its Firefox for Android mobile browser on May 20. According to Mozilla, it's the first mobile browser to feature a Do Not Track mechanism.
Behavioral marketing provides value to consumers, said US Sen. Claire McCaskill (D-Mo.) during a Senate Commerce subcommittee hearing on May 19. McCaskill's opinion contrasted with those of her upper chamber colleagues, who spent much of the mobile privacy hearing discussing location tracking.
An industry-developed universal Do Not Track mechanism must allow consumers to opt-out from targeted ads and data collection, as well as enforce their preferences, said David Vladeck, director of the Federal Trade Commission's Bureau of Consumer Protection.
US Sen. Jay Rockefeller (D-WV) introduced an online privacy bill May 9 that would mandate the creation of a Do Not Track mechanism to allow consumers to opt-out of behavioral tracking online and on mobile devices. The Do Not Track Online Act of 2011 calls for the Federal Trade Commission to create the requirements for a Do Not Track mechanism.
US Sen. Jay Rockefeller (D-W.V.) will introduce a Do Not Track bill next week that would require companies to abide the choice of consumers who opt out of online behavioral tracking.
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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...