Some 20 stakeholders in online privacy find common ground on DNT. A policy announcement is expected in early 2014.
DAA will convene privacy issue stakeholders next month in San Francisco to form a new group.
The W3C's Tracking Protection Working Group rejects a compromise proposal from the Digital Advertising Alliance, which vows to forge ahead.
Proposed do-not-track regulations will indeed harm the Adv/DDM industry.
Two sides face off in a battle royale over the issue that's driving many a data-driven marketer mad.
Trade organizations say that a new version of Mozilla's Firefox web browser that blocks third party cookies is a bad idea for consumers and businesses alike.
Marketers should stay educated on DNT and involved with or risk having legislation foisted on them.
Do-not-track mechanisms and data sharing opt-ins are among the recommendations in store for marketers in a new privacy disclosure report from the Federal Trade Commission.
Privacy experts tackle the leading privacy issues surrounding on- and offline customer data.
A recap of the marketing highlights, and lowlights, from the past year
Acxiom's Chief Marketing and Strategy Officer takes the hot seat and discusses controversial issues, including Do Not Track, data misconceptions, and the CMO's new role
Company of the week
As the leading source for direct marketing youth data, alloyASL connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics.
Retailers' Thanksgiving Day sales pitches came in heavy via email.
Key passages from the mailing industry's anti-exigency appeal to the Postal Regulatory Commission.
The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.