Do Not Track Legislation

Google finally opts for a 'Do Not Track' option

Google finally opts for a 'Do Not Track' option

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Analysts speculate the reasoning behind Google's 'Do Not Track' addition to Chrome, and question whether legislation will ensue nonetheless.

Will "Do Not Track" destroy online ads? Readers respond

Will "Do Not Track" destroy online ads? Readers respond

Readers respond to the August Gloves Off question: Will "Do Not Track" destroy online ads?

Do Not Track is a major point of discussion for marketers

Do Not Track is a major point of discussion for marketers

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W3C has been in talks about "Do Not Track" (DNT), but little, so far, has been resolved.

Will "Do Not Track" destroy online advertising?

Will "Do Not Track" destroy online advertising?

Digital marketers are torn on the potential effect of "Do Not Track" legislation.

"Do Not Track" Dramarama

"Do Not Track" Dramarama

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For some, war terminology is simply the best way to describe "Do Not Track," a policy proposal that, if passed, may make it harder for marketers to track and target customers online. Dramatic, no?

FTC: Microsoft browser doesn't honor "Do Not Track"

FTC: Microsoft browser doesn't honor "Do Not Track"

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FTC Commissioner J. Thomas Rosch has written a letter scorning Microsoft for making "Do Not Track" its default setting in Internet Explorer.

DAA should partner with browsers on Do Not Track, says FTC chairman

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The Digital Advertising Alliance should work to implement its online behavioral advertising opt-out mechanism on a browser level, said Federal Trade Commission (FTC) chairman Jon Leibowitz on Nov. 8.

On the issue of online privacy, where do industry and government agree?

On the issue of online privacy, where do industry and government agree?

Several points of alignment between government officials and industry executives emerged at a recent hearing on consumer online privacy.

Keeping track of Do Not Track

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Last week the World Wide Web Consortium (W3C) said that it's created a Tracking Protection Working Group to standardize browsers' Do Not Track mechanisms. The group's hosting a conference call on September 14 and is slated to publish standards by mid-2012.

Quantcast expands reach of industry opt-out icon

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Audience-measurement company Quantcast Corp. will enable small- and medium-sized online publishers to adopt the Digital Advertising Alliance's (DAA) Advertising Option icon for free this month, the company said July 6. The partnership will expand the reach of the trade group's self-regulation program to a majority of Quantcast's 25 million-plus publisher customers.

Q&A: Peter Kosmala, managing director, Digital Advertising Alliance

Q&A: Peter Kosmala, managing director, Digital Advertising Alliance

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With nearly 10 digital privacy bills introduced this Congress, Peter Kosmala, managing director of the Digital Advertising Alliance, discusses what the organization is doing to raise consumer awareness of the industry's self-regulation program, responds to its reported challenges and explains how the industry plans to address mobile privacy.

More Congressional action, same industry inaction

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Congress is finally wrapping its head around mobile devices' GPS capabilities. Last week saw two bills introduced that would outlaw nonconsensual location tracking and sharing.

Even Mozilla sees holes in online privacy discussion

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Legislation alone won't safeguard consumers' privacy online, said Mozilla Foundation chairwoman Mitchell Baker in an interview with 'Fast Company.' Baker said "it's hard to imagine" a bill that online companies could implement.

Mozilla debuts enforcement-challenged mobile Do Not Track tool

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Do Not Track has gone mobile. Mozilla added the anti-tracking mechanism to a beta version of its Firefox for Android mobile browser on May 20. According to Mozilla, it's the first mobile browser to feature a Do Not Track mechanism.

Behavioral marketing has benefits, McCaskill tells Senate colleagues

Behavioral marketing has benefits, McCaskill tells Senate colleagues

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Behavioral marketing provides value to consumers, said US Sen. Claire McCaskill (D-Mo.) during a Senate Commerce subcommittee hearing on May 19. McCaskill's opinion contrasted with those of her upper chamber colleagues, who spent much of the mobile privacy hearing discussing location tracking.

Industry must let consumers opt-out of tracking, secondary use of data: FTC director

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An industry-developed universal Do Not Track mechanism must allow consumers to opt-out from targeted ads and data collection, as well as enforce their preferences, said David Vladeck, director of the Federal Trade Commission's Bureau of Consumer Protection.

Rockefeller-sponsored Do Not Track Senate bill includes mobile opt-out

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US Sen. Jay Rockefeller (D-WV) introduced an online privacy bill May 9 that would mandate the creation of a Do Not Track mechanism to allow consumers to opt-out of behavioral tracking online and on mobile devices. The Do Not Track Online Act of 2011 calls for the Federal Trade Commission to create the requirements for a Do Not Track mechanism.

Rockefeller to introduce Do Not Track bill in Senate

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US Sen. Jay Rockefeller (D-W.V.) will introduce a Do Not Track bill next week that would require companies to abide the choice of consumers who opt out of online behavioral tracking.

Another federal privacy bill introduced

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It's been a banner week for privacy legislation. On the heels of Tuesday's introduction of a US Senate privacy 'bill of rights,' US Rep. Cliff Stearns (R-Fla.) unveiled prospective privacy legislation on Wednesday that would also require brands to tell customers what data they're tracking.

Kerry, McCain-sponsored privacy 'bill of rights' introduced in Senate

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US Sens. John Kerry (D-Mass.) and John McCain (R-Ariz.) introduced federal privacy legislation on April 12 that would require companies to provide consumers with opt-out mechanisms and to notify consumers of the collection and use of personally identifiable information (PII) both online and offline. However, the Commercial Privacy Bill of Rights Act of 2011 does not include a Do Not Track provision.

Eliminating the online fear factor

The frenzy surrounding online privacy and behaviorally-targeted online advertising brought me to the same conclusion FDR reached upon our entry into World War II: "The only thing we have to fear is fear itself."

Obama administration backs 'online bill of rights'

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The Obama administration urged Congress to create federal legislation that would allow consumers new online privacy rights and give the Federal Trade Commission (FTC) enforcement authority, federal officials told a Senate committee on March 16. Lawrence Strickling, an assistant secretary within the Commerce Department, said the White House "recommends that legislation set forth baseline consumer data privacy protections - that is a consumer 'privacy bill of rights.'"

Ad industry leaders uncertain how to move forward on Do Not Track

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Mozilla's chief executive painted a picture of dismissive and clueless ad industry CEOs, uncertain about how to move forward on consumer privacy issues, in a series of media interviews published this week.

Avoid Do Not Call mistakes in online privacy regulation

Avoid Do Not Call mistakes in online privacy regulation

Although a number of industry groups have argued for industry self-regulation of online tracking, that's probably just wishful thinking. The Federal Trade Commission's recent Do Not Track proposal will likely lead to some type of formal legislation. The real question is whether the advertising industry is prepared to make the same mistakes twice.

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