Direct Line Blog

Do not disturb

Share this article:
Do Not Disturb
Do Not Disturb

Security Confirmed.

On July 9, Motel 6 announced it was implementing Crossbeam Systems, Inc's X-Series Security Platform. If it sounds like hard-core hardware, that's because it is, and Motel 6 was in dire need of such a reboot. 

Just as consumers are booking their train trips and flights online, they are also booking their hotel rooms. When the most famous motel chain's site keeps crashing, that's a real problem. When client's private information is at risk—that's a potential crisis. 

Andrew McCullough, lead infrastructure security architect of Motel 6's Information Security & Compliance Department, says that the integration of Crossbeam's security software was sought after weeks of the Motel 6 site checking out faster than prospective clients could check-in.

“We were having to reboot firewalls daily,” says McCullough, adding: “Our former security vendor kept telling us to buy a bigger platform—but clearly wasn't going to fix the problem.”  McCullough declined to name the vendor but did confirm that the vendor was no longer in business.

McCullough says the reboots were necessary during the middle of the day, resulting in site unavailability that was causing consumers to take their business elsewhere. And who could blame them? McCullough notes: “We live in an ADD generation. If a website is not responsive in a short amount of time, a customer will just go to another site.” 

But need for speed wasn't the only issue—and that's where the word “security” comes in quite substantially. Hotels have a bad reputation when it comes to protecting consumer data. Just a few weeks ago, on June 27, the Federal Trade Commission charged Wyndham Worldwide and three hotel and resort affiliates with allowing three breaches of its corporate data files in two years, resulting in the electronic theft of the credit card data of hundreds of thousands of the hotel chain's customers.

McCullough, a self-described “computer nerd”, describes Crossbeam as “the biggest, baddest boy on the block” in terms of security technology. “We're going to extremes to protect consumer information,” McCullough says. I asked if something had happened recently to call for such a kind of heightened security. McCullough declined to say, but hinted that, in the motel business—much like in motels, one could say—anything can happen.  

Share this article:
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week


Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. First-time and well-established mailers can rely on Fairfield Marketing Group's expertise to help launch campaigns into positive and profitable ventures.

Find out more here »

More in Direct Line Blog

Is 5-Day Delivery USPS's Way of Saying It's Giving Up on Mail?

Is 5-Day Delivery USPS's Way of Saying It's ...

The head of the PRC and a noted union leader think so. They wonder why such an exclusive business isn't 24/7 instead.

Président Replaces Cheesy TV Spots with Digital

Président Replaces Cheesy TV Spots with Digital

Marketing + Cheese: What more could you want?

Unhidden YouTube Talent

Unhidden YouTube Talent

The problem with trends: Most brands find out about them when they're already cresting. But virality means getting behind a trend before it hits.