Do-it-yourself customer data integration hubs: the advantages and disadvantages

April 7th, 2007

Today, Customer Data Integration (CDI) initiatives are an integral step in most Customer Relationship Management (CRM) implementations. CDI allows companies to obtain a single, consistent and updatable 360º view of customer information across multiple, overlapping data sources. This paper explores the pros and cons of using a do-it-yourself CDI hub verses a third-party, full-service approach.

You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Featured Listings

Akquracy

Akquracy

We’re a full-service, global, data-driven communications agency staffed by brilliant, unabashed accountability freaks ...

Anderson Direct and Digital

Anderson Direct and Digital

Better relationships. Better ROI. Founded in 1985, and voted among the nation’s ...