DNC Credits Technology Strides for Record Quarter

Share this article:
The Democratic National Committee is crediting recent improvements in its use of technology for its small dollar direct response program having achieved a record fundraising quarter for the first three months of 2002.


DNC Chairman Terence McAuliffe sent a memo yesterday claiming that the program raised just over $8 million as a result of 235,706 donations from 205,514 people. The average gift was $34.


The program also garnered 34,636 first-time donors during the quarter, the memo said.


Overall fundraising for the first quarter of 2002 will be $26 million, the memo said.


"This past year we made great strides in narrowing the technology gap that existed between the Republican Party and the Democratic Party," the memo said.


Republicans fundraisers have long claimed to be better at small-dollar direct response than Democrats.


The DNC claims to have nearly 1 million e-mail addresses, up from 70,000 last year.


The growth is probably from a "tell a friend" feature the DNC recently added to its Web site allowing people to give six of their friends' e-mail addresses.


The DNC also claims its active direct mail donor base will reach 1 million in 2002, up from 400,000 a year ago.


The announcement comes on the heels of President Bush's March 27 signing of the "Bipartisan Campaign Reform Act of 2002," or H.R. 2356, which after the fall elections will outlaw unlimited "soft money" donations -- those to a party from businesses, unions and others for party building activities.


The measure would allow individuals to give $2,000 per election in "hard money" donations to House or Senate candidates, double the previous limit.


As a result, direct response drives for small-dollar hard money donations will become more important.


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

News Byte: Comcast Expanding Global Ad Delivery Through Partnership

News Byte: Comcast Expanding Global Ad Delivery Through ...

Through a partnership with Adstream , Comcast's AdDelivery Service expands its footprint across the globe.

40 Under 40 2014: Nominations Are Now Open!

40 Under 40 2014: Nominations Are Now Open!

It's time to nominate the 2014 crop of young marketing luminaries for Direct Marketing News's 40 Under 40 Awards. The deadline is Friday, June 6, 2014.

News Byte: MediaCrossing Partners with ASL Marketing on Youth Marketing Tool

News Byte: MediaCrossing Partners with ASL Marketing on ...

The digital media trading firm and marketing database company aim to help marketers target 13 to 34 year olds.