DMW Worldwide Wins GE Card Services

Share this article:
GE Card Services Inc., Fairfield, CT, selected full-service direct response agency DMW Worldwide, Wayne, PA, to develop affinity and direct mail marketing campaigns this week in support of its commercial partners division.


The assignment includes responsibilities for both retention-based and acquisition-development campaigns.


GE Card Services provides affinity-based credit card services with numerous partners including banks, brokerages, Visa and Mastercard.
Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

John Wanamaker Is Dead, Long Live the CMO

John Wanamaker Is Dead, Long Live the CMO

A century-old motto isn't—and shouldn't be—relevant today. CMOs need to get with the times and put their customer knowledge to good use.

Unleashing the True Power of the Customer

Unleashing the True Power of the Customer

Retailers who harness customer loyalty program data can create a customer-centric competitive advantage.

News Byte: Gartner Retail Expert Joins eCommera as CMO

News Byte: Gartner Retail Expert Joins eCommera as ...

Kevin Sterneckert brings a wealth of knowledge and experience to eCommera.