DMW Worldwide Wins GE Card Services

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GE Card Services Inc., Fairfield, CT, selected full-service direct response agency DMW Worldwide, Wayne, PA, to develop affinity and direct mail marketing campaigns this week in support of its commercial partners division.


The assignment includes responsibilities for both retention-based and acquisition-development campaigns.


GE Card Services provides affinity-based credit card services with numerous partners including banks, brokerages, Visa and Mastercard.
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