DMW Worldwide Adds Three New DM AccountsDMW Worldwide, a top 10 direct marketing agency in Philadelphia, has added Money Mart, Wellmark BlueCrossBlueShield of Iowa and the American Bar Endowment to its roster.
For Money Mart -- the second largest check cashing service -- DMW is conducting mail and list tests said senior vice president Thomas Pitcheralla. For Wellmark, it will market insurance products and provide a direct response mail and television program for the healthcare provider's Medicare Supplement operations. The American Bar Endowment will tap DMW's direct marketing consulting and creative services expertise to help better serve its members.
Other DMW Worldwide's clients include Xerox, Microsoft, Blockbuster, Chase Manhattan Bank and Barnes & Noble.