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A Tale of Two Rocket Fuels

A Tale of Two Rocket Fuels

Boldly going beyond traditional programmatic, towards the predictive frontier

Inflated Data Part Two: What to Do When An Analytics Report Looks Wrong

Inflated Data Part Two: What to Do When An Analytics Report Looks Wrong

How do you tell a technical problem from an unexpected trend? Here are a few more tips to make your analysis and diagnostics more savvy

Inflated Data Part One: What to Do When An Analytics Report Looks Wrong

Inflated Data Part One: What to Do When An Analytics Report Looks Wrong

How do you tell a technical problem from an unexpected trend? Here are a few tips to make your analysis and diagnostics more savvy

One on One: Where Someone Is Tells Who They Are, says Sarah Ohle

One on One: Where Someone Is Tells Who They Are, says Sarah Ohle

xAd derives location intelligence from hundreds of millions of devices, and mines it for consumer intent

At eTail West, the Quest For Martech Continues

At eTail West, the Quest For Martech Continues

What we'll be discussing at our exclusive fireside chat

AdTech Problem Grows, with Ads Found on Jihadist Websites

AdTech Problem Grows, with Ads Found on Jihadist Websites

High profile brans inadvertently advertise on extremist websites

One on One: We're Here to Change Opinions on Brands, says Stephen Upstone

One on One: We're Here to Change Opinions on Brands, says Stephen Upstone

Stephen Upstone of LoopMe on the objectives and execution of video advertising

An ABC of Header Bidding

An ABC of Header Bidding

How to bring more value to programmatic

How Trump Changed Political Marketing

How Trump Changed Political Marketing

What strategies political marketers should adopt moving forward

Top 5 Marketing Lessons from Super Bowl 51

Top 5 Marketing Lessons from Super Bowl 51

The greatest lessons marketers can take away from the Patriots-Falcons showdown

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Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

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