DMNTech

How Collaborative Data Helps Marketers Read the Clouds

How Collaborative Data Helps Marketers Read the Clouds

The Weather Company and LiveRamp collaborate for a first of its kind data integration

Why Marketing Tech Consolidation is Closer Than You Think

Why Marketing Tech Consolidation is Closer Than You Think

Scott Brinker is largely right about how marketing tech is evolving; but he may be a little bit wrong around the edges

Identifying Data Bias Early

Identifying Data Bias Early

How to guard against biases that can wreck your analytics results and machine learning models

AI: The Beating Heart of ABM

AI: The Beating Heart of ABM

At the Demandbase Marketing Innovation Summit, talk of ABM continually turned to talk of AI

The Debate Over Data Will Never End

The Debate Over Data Will Never End

Consumers are worried demands will grow, brands are worried it will be taken away

3 Reasons the Death of Data Privacy Rules is Bad for Advertisers

3 Reasons the Death of Data Privacy Rules is Bad for Advertisers

The vote to overturn FCC regulations may not be as good for marketers as you think.

365 Tickets USA Gets Results with New Solutions

365 Tickets USA Gets Results with New Solutions

A discount ticket seller implements a new solution to deter customers from abandoning its site — and get them to return when they do

One on One: Matthew Myers on Scaling Influence

One on One: Matthew Myers on Scaling Influence

Matthew Myers of Tidal Labs explains why influencer marketing is only scalable through technology

4 Obstacles that Prevent Marketers from Executing Their Data-Driven Strategies

4 Obstacles that Prevent Marketers from Executing Their Data-Driven Strategies

A new study by the CMO Council and RedPoint Global analyzes the hurdles that prevent marketers from moving from strategy to execution.

The Monday Stack: 3/27/2017

The Monday Stack: 3/27/2017

Our weekly column about marketing tech and ops

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