Writing search engine-friendly copy

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CHICAGO – In order to be found by search engines, it is important to use the right keywords. However, it is also important to write in a way that will appeal to Internet users, as that is a good way to try and convert site
visitors into customers.

Doing both is a winning combination, said panelists at SES Chicfago’s “Writing for Search Engines

This is a 40 Under 40 Profile. Click here to see all profiles as well as previous year's winners.

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