Three new options for search marketers on Yahoo
“Starting now, you’ll be able to target the audiences you want, when and where you want them, with a lot more control. We are rolling out demographic targeting, ad scheduling (which you might know as dayparting), and enhanced ZIP-level geo-targeting at the ad group and campaign level,” said Jeff Sweat, Yahoo’s blog editor, in a post written on Monday.
Advertisers can now target users based on age and gender, and set a premium bid for those groups. They can also select the time of day and day of the week they’d like their search campaigns to run. You can schedule ads to be shown according to users’ time zones or according to your time zone.
Finally, advertisers “can mix and match geo-targeting settings at different levels within the same campaign or ad group. New dynamic mapping features help you select individual ZIP codes and ZIP codes surrounding them,” Sweat said.
These features are available in both Yahoo’s Sponsored Search and Content Match.
Yahoo is also offering a webinar to show users how to use the new functionality.