The power of cute

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A recent New York Times article championed the growing number of adorable animal picture Web sites as a burgeoning empire that's driving eyes and product sales off- and online.

The idea that the cute and cuddly sells is nothing new to direct marketers - in fact DMNews contributor Evan Bloom summed it up nicely in a June Direct Choice. He critiques a puppy adorned post card from the Society for Marketing Professional Services.

Choosing the right image often makes or breaks a campaign in the eyes of the consumer - the difference between identifying oneself within the target audience and being drawn in or losing interest can be an immediate first impression.

If you'd like your own chance to share a first impression of a recent campaign or marketing promotion, submit a Direct Choice idea to Bryan Yurcan. Kitten pictures are appreciated, but not required.

This is a 40 Under 40 Profile. Click here to see all profiles as well as previous year's winners.

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