QVC CMO switches to Aflac

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Jeffrey Charney has left his role as senior VP and CMO at multimedia retailer QVC and joined Aflac Inc. as senior VP and CMO.

Charney “is a proven leader with cutting-edge experience in brand development, creative consumer and product marketing and strategic business development,” said Paul S. Amos II, president and COO at Aflac, in a statement. “As we continue to promote the understanding of Aflac products and services to employers and consumers, I am confident that Jeff will be a significant asset in fortifying our position as the market leader of supplemental insurance in the United States.”

The company also appointed Ronald S. Sanders as senior VP, deputy director of sales.

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