P&G mailer is breath of fresh air

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It has been a cold and snowy winter in Vermont. So when a direct mailer from Procter & Gamble for its Gain laundry detergent arrived in the middle of February with images of blue skies, sun bursts, butterflies and flowers, I took notice.

Then I saw that the logo for the local grocery store where I shop along with the words “available at.” This was enough to get me to open the gate-fold piece and see what it had to say inside.

The bright green, sky blue, yellow and orange hues continued here, but there was more. A two sentence mini-story told how one woman had fallen for the scent of Gain. Nearby was a peel & sniff panel so I could get a whiff myself. There was also a pitch to visit a Web site, www.ILoveGain.com, to read stories from other consumers and share my own. To seal the deal, P&G included a $1 off coupon.

Finally, many of the key points were printed in both English and Spanish.

All in all, I’d have to say, well done.

This article is part of the DMNPolitics site, in partnership with Fluent. Click on the footer to see all of our content about the 2016 Election

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