Online video gets some depth

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Yesterday, media company announced the launch of its free video editing service, Ply Media, which allows anyone to add text bubbles and subtitles on top of pre-existing online video.

 This technology has interesting impications for any marketer doing viral video or uploading commericals or product videos online. It just got easier for a brand's  supporters or detractors to give their two cents about any corporate communications released via online video.

The site at does not host any videos itself. Instead, it links to more than 15 video sharing Web sites, including YouTube, Google Video, ifilm and Dailymotion.

Users paste a video link, add the desired layers and a updated video link ready for posting is generated.

The Huntington Beach, CA-based company does not anticipate copyright infringement issues. The Web site states that the technology "does not interfere with the video, edit, manipulate or modify it... but only enables users to comment on an independent layer which streams from a separate source."

 - Posted by Cara Wood

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