MPA continues push

Share this content:
Magazine Publishers of America launched a new ad campaign today -- aimed at advertisers.

The campaign, which carries the tagline "Under the influence of magazines," is designed to show advertisers just how effective print advertising really is. Photos used in the campaign show consumers surrounded by products that they were compelled to purchase after seeing ads in magazines. Participating brands include MINI Cooper, Adidas and Haagen-Dazs. Independent research numbers supporting the effectiveness of magazine advertising will also run in the ads.

Funnily enough, seven of the ads are running online, while three are running in print. You can see them in advertising trade publications and corresponding Web sites, as well as in complimentary copies of MPA titles.

This campaign is MPA's first with agency Toy New York.
This article is part of the DMNPolitics site, in partnership with Fluent. Click on the footer to see all of our content about the 2016 Election

Loading links....
close

Next Article in DMNotes

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs: