Mattel taps Razorfish for online media

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Razorfish has been named as Mattel’s digital agency partner. Brandweek reported that the agency will provide online media planning and buying for the toy company and will also have experience design and creative duties on a project basis.

Razorfish will take on the digital aspects of the Barbie 50th Anniversary campaign.

Razorfish could not comment on the partnership. Mattel did not return calls.

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