How will Google Search Options affect SEO marketing?

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I reported yesterday on Google's new "Search Options" tool which appears in the left-hand navigation on the Google results page (after you click on "show options" in the original results page). I've been using it today and it really blows me away -- even typing in my own name offered so many options, to sort by recent mentions of my name; videos only; forums; or with a totally different visual view using the "Wonder Wheel."

Now I want to go further and find out how the Search Options feature will affect marketers -- does it require new thinking around keywords? New content to drive to various options such as recency and genre? I want to hear what you think...let me know how this amazing new tool for users affects the work of SEO marketers everywhere.
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