Google launches YouTube Insight

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Yesterday Google announced the release of YouTube Insight, a free tool enabling anyone with a YouTube account to access statistics about the videos they upload.

By using YouTube Insight, people will now be able to track the popularity of their videos over time. They will also be able to see if certain videos are viewed more often in different geographical areas, etc. etc. These metrics, according to Google, will help advertisers tailor their on and offline marketing efforts in order to reach the "right viewers."

A quick search of any major brand on YouTube certainly yields plenty of commercials (a past time I've certainly indulged in when procrastinating). In light of Google's news, DMNews would like to hear from direct marketers who have utilized YouTube in campaigns and how they foresee this new free tool being used. I can be reached at ellen.keohane@dmnews.com.

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