Five mobile marketing musts...

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...according to from Steve Siegel, VP at Hip Cricket Mobile at the PMA Digital Summit.
1. Integrate mobile through all your other media
2. Build an opt-in database for remarketing
3. Seize the moment! Provide consumers with interaction and immediate gratification
4. Use tactical events and promotions, but think strategically
5. Measure your results

Welcome to DMN Email Week - our dedicated look at email marketing. Following along here.
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