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— By entering on-package codes at a Web site, Tropicana drinkers can save a section of the rainforest. The orange juice company also has a Google map prepared that shows the amount of rainforest "saved." The initiative is a partnership with Cool Earth.

— Britain's counter-terrorism office is using search engine optimization to bring moderate Muslim groups to the forefront in search engines, rather than radical ones.

— California and Ohio are looking into Web 2.0 tools, such as Twitter, Facebook, and widgets to manage elections, reports CNET.
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