Direct mail spending up 7.5 percent in 2006

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Despite rising postal rates, higher raw materials costs and an increasing number of alternative channels, marketers continue to seek out the return on investment benefits of direct mail, spending $60.6 billion on the channel in 2006-- a 7.5 percent increase over 2005-- according to a white paper released by the Winterberry Group. 

The white paper, “Vertical Market Trends in Direct Mail and the Impact on Production Service Providers 2006,

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