Dell creative up for review

Share this content:

AdAge reported today that Dell's creative account is up for review. Handled by Dell's agency of record WPP since the two companies agreed to a relationship estimated to be worth $4.5 billion, the tech manufacturer has chosen to review creative for its consumer, small, medium and public businesses.

WPP's ill-fated Enfatico, established to serve Dell's needs, folded last year and was rolled into the holding company's Y&R division. Y&R has reportedly been invited to participate in the review.

Loading links....

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs: