Blogs (from Brands) That Rock

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Uber, GE, and HomeGoods are just a few of the brands that are using blogs to ignite social buzz, build a culture—and hopefully rev up sales.

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Whoever thinks that is just an online glossary hasn't visited the brand's blog lately. Marketers for understand that to be relevant in the new millennium, this lexical resource needs to be more than just a writer's utility. The wordbook brand manages to attract—and keep—readers with linguistic insights, infographics, quizzes, writer-related news, tech-product releases, updates on reading programs, fun word facts, and a myriad of other scribe-related interests. It's a wordsmith's haven.

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