One on One: Digital Transformation is Still Challenging Marketers

One on One: Digital Transformation is Still Challenging Marketers

Even this late into web 2.0, businesses are having a hard time going digital-first.

One on One: Rethinking Video's Place in Marketing

One on One: Rethinking Video's Place in Marketing

Chris Savage dives in on the opportunities that lie in video's future, and what marketers can do differently now

Hall of Femme Honoree and OgilvyOne Veteran Mish Fletcher Moves to Accenture Interactive

Hall of Femme Honoree and OgilvyOne Veteran Mish Fletcher Moves to Accenture Interactive

Accenture Interactive's new managing director of marketing and communications discusses her responsibilities and the simple thing marketers should do to get to the next stage in their career.

Why Data-Based Marketers Need the Scientific Method

Why Data-Based Marketers Need the Scientific Method

Unbounce's Michael Aagaard discussed combating confirmation bias in marketing at CTA 17

Marketers Need to Talk More about Rights Management on Social

Marketers Need to Talk More about Rights Management on Social

Anything goes on social media... until your business is hit with a seven-figure lawsuit.

A Marketer's Guide to Fall 2017 Network TV

A Marketer's Guide to Fall 2017 Network TV

The prognosis is mixed for the upcoming freshman class, but returning shows mostly look promising for advertisers.

Marketers Need to Create More Video for Facebook. Right Now

Marketers Need to Create More Video for Facebook. Right Now

Mari Smith dishes on how Facebook has changed, and why it's a great time to grow a video channel on the network.

Whatever Became of the Social Business?

Whatever Became of the Social Business?

Successful social marketing and support don't necessarily imply internal social transformation

Snapchat's Value Lies in its Discover Platform, Not Ads

Snapchat's Value Lies in its Discover Platform, Not Ads

Discover is exactly what publishers have asked for for years. Snap shouldn't neglect it.

3 Surprising Social Media Stats

3 Surprising Social Media Stats

Here are just a few social facts which made us think twice

Using Data to Inform Design

Using Data to Inform Design

Oli Gardner dishes on reframing marketers' conception of data driven web page design.

One on One: Do SMBs Need Agencies Anymore?

One on One: Do SMBs Need Agencies Anymore?

Inspired Mobile's Pratick Thakrar dishes on the evolution of digital, the role of agencies, and why SMBs may not need them as much.

5 Reasons Amazon's Whole Food Acquisition Isn't a Brick and Mortar Move

5 Reasons Amazon's Whole Food Acquisition Isn't a Brick and Mortar Move

Amazon just reminded us: We're living in the matrix

One on One: Tony Chen on the YouTube Exodus

One on One: Tony Chen on the YouTube Exodus

Channel Factory's Tony Chen dishes on YouTube's mass exodus of advertisers earlier this year.

Marketing Hall of Femme 2017 Highlights [Video]

Marketing Hall of Femme 2017 Highlights [Video]

Our most anticipated event fostered great discussions and networking opportunities.

The Bullish Future of Subscription Models

The Bullish Future of Subscription Models

Why one VC is all-in on direct-to-consumer relationships

Will Businesses Be Strictly Online in the Next 10 Years?

Will Businesses Be Strictly Online in the Next 10 Years?

GetApp recently polled small business owners to get their take.

Focus Groups Are Still Relevant

Focus Groups Are Still Relevant

Even in the age of AI, there's still a place for the traditional focus group

5 Takeaways from Mary Meeker's Iconic Internet Report

5 Takeaways from Mary Meeker's Iconic Internet Report

Reality is catching up with perception, and mobile still has catching up to do, according to the 2017 edition of Meeker's Internet Trends

Streaming Competition Will Force Netflix to Rethink on Ads

Streaming Competition Will Force Netflix to Rethink on Ads

The growing market for original content on streaming services may change the future of Netflix

One on One: Music, the Great Unifier in these Divided Times

One on One: Music, the Great Unifier in these Divided Times

Music Audience Exchange's Jeff Rosenfeld explains the power of music today, and why it's especially powerful for marketers.

One on One: Advertisers and Content Ownership

One on One: Advertisers and Content Ownership

Tarek Fadel, founder of FADEL, dishes on rights management, and how marketers are experiencing legal challenges similar to the media industry in the 2000s.

How to Be a Customer-Friendly Data Company

How to Be a Customer-Friendly Data Company

Five ways to be customer-first data collectors

E3 is Christmas for YouTube Advertisers

E3 is Christmas for YouTube Advertisers

Trying to reach gamers on mobile might not be the best idea. During the run-up to E3, anyway.

Introducing DMN's Best Places to Work Feature

Introducing DMN's Best Places to Work Feature

DMN is, for the first time, launching a Best Places to Work in marketing technology special issue.

The Marketing Hall of Femme: In Their Words

The Marketing Hall of Femme: In Their Words

Marketing Hall of Femme honorees explain the importance of the award.

The Impact of AI: Dave O'Flanagan at Boxever

The Impact of AI: Dave O'Flanagan at Boxever

Throughout this week, practitioners and thought-leaders share commentary on our theme topic

DMN Looks at AI

DMN Looks at AI

Here are 10 recent DMN articles that deal with marketing's version of AI, and the prominence of the subject.

One on One: Hootsuite's Ryan Holmes on Why CEOs should Get Savvy with Social

One on One: Hootsuite's Ryan Holmes on Why CEOs should Get Savvy with Social

Hootsuite founder and CEO, Ryan Holmes, dishes on why social media is not just important for brands, but for the heads of the brands as well.

Facebook Bot Simplicity Issues Plagues Adoption

Facebook Bot Simplicity Issues Plagues Adoption

The chatbot revolution continues, but poor quality control and confusion of terms weighs heavily on adoption

Isobar is Creating for the Future at NowLab

Isobar is Creating for the Future at NowLab

At Isobar, everyone is welcome to think innovatively

Is the Fyre Festival a Turning Point for Influencer Marketing?

Is the Fyre Festival a Turning Point for Influencer Marketing?

Lawsuits are flying after the failed music event, and influencers are in lawyers' crosshairs.

Segmentation Still The Best Way to Drive ROI in Ecommerce

Segmentation Still The Best Way to Drive ROI in Ecommerce

Study finds segmentation gap creates haves and have-nots

How to Build Your Personal Brand [Video]

How to Build Your Personal Brand [Video]

Panelists discussed how to nurture a personal brand during the second sponsored panel at our 2017 Marketing Hall of Femme event.

Marketing Hall of Femme 2017 Event in Pictures

Marketing Hall of Femme 2017 Event in Pictures

DMN hosted its annual Marketing Hall of Femme event on April 26 in New York. Here's a photo slideshow

The Monday Stack: An Election Win for Algorithms?

The Monday Stack: An Election Win for Algorithms?

Our weekly column about marketing tech and ops

Snap, Like Predecessors, Arrives at Self-Service Ads

Snap, Like Predecessors, Arrives at Self-Service Ads

How to Build Your Thought-Leadership Campaign from Scratch

How to Build Your Thought-Leadership Campaign from Scratch

Three tips from PwC's Paul Dunay

An Open Platform for Engagement

An Open Platform for Engagement

Moving beyond MA, Marketo is offering an open platform for an engagement economy

The Monday Stack: SAP Rises

The Monday Stack: SAP Rises

Our weekly column about marketing tech and ops

How to Climb the Corporate Ladder [Video]

How to Climb the Corporate Ladder [Video]

Hear from our panel of experts who spoke during the 2017 Marketing Hall of Femme on some of the effective behavioral guidelines to assist you along your professional growth journey.

Fem or Foe: Do Brands Promoting Femvertising Actually Practice What They Preach?

Fem or Foe: Do Brands Promoting Femvertising Actually Practice What They Preach?

Dove, Brawny, and Bud Light have all seen great success from their pro-female campaigns. In this article, DMN takes a closer look at whether these brands actually live by their female empowerment messages or whether they're just marketing them to make a sale

Leadership Connection: How to Build Your Personal Brand

Leadership Connection: How to Build Your Personal Brand

Back it up with demonstrable actions and be generous with advice

How to Climb the Corporate Ladder

How to Climb the Corporate Ladder

Talk about the benefit of heterogeneous teams and don't shy away from asking for what you need

Drybar's Brittany Driscoll Kicks Off DMN 2017 Hall of Femme

Drybar's Brittany Driscoll Kicks Off DMN 2017 Hall of Femme

Driscoll discusses Drybar's mission and more

DMN's 2017 Marketing Hall of Femme

DMN's 2017 Marketing Hall of Femme

The 15 women in this elite group of senior marketers are at the top of their marketing game.

DMN's 2017 Women to Watch

DMN's 2017 Women to Watch

Keep your eye on these 20 rising stars.

The Monday Stack: Ads, AdTech and Addressable TV

The Monday Stack: Ads, AdTech and Addressable TV

Our weekly column about marketing tech and ops

One on One: Why Interactive Storytelling is Key for Gen Z

One on One: Why Interactive Storytelling is Key for Gen Z

Episode's Michael Dawson reveals the best tactics to reach today's teenage female consumers.

Why Marketing Tech Consolidation is Closer Than You Think

Why Marketing Tech Consolidation is Closer Than You Think

Scott Brinker is largely right about how marketing tech is evolving; but he may be a little bit wrong around the edges

Facebook Bot Reboot Intriguing for Businesses

Facebook Bot Reboot Intriguing for Businesses

Chatbots may finally be ready for widespread adoption

Online Video is Evolving into Shared Viewing

Online Video is Evolving into Shared Viewing

Tumblr joins a growing list of developers exploring shared video viewing sessions.

The Monday Stack: Heard of CCM?

The Monday Stack: Heard of CCM?

Our weekly column about marketing tech and ops

What the Burger King Internet of Things Ad Portends

What the Burger King Internet of Things Ad Portends

The recent Burger King advertisement intended to hijack your Google virtual assistant is a feature, not a bug.

3 Things Marketers Should Look for in a Brand Partner

3 Things Marketers Should Look for in a Brand Partner

Two West Elm directors reveal what they look for in choosing a brand partner and share examples of successful collaborations.

One on One: Enter the GIFs, says David McIntosh

One on One: Enter the GIFs, says David McIntosh

It's GIF season on mobile. David McIntosh shares what marketers need to know.

Influencer Marketing is Creeping into Alexa

Influencer Marketing is Creeping into Alexa

Hearst Corp. is bringing daily Oprah quotes to Amazon Alexa.

What Prevents Women from Breaking into the "She-Suite"?

What Prevents Women from Breaking into the "She-Suite"?

A panel featuring Arianna Huffington, YouTube's Susan Wojcicki, and others shared what they think inhibit women from securing leadership positions

YouTube is Getting Safer for Brands

YouTube is Getting Safer for Brands

Changes to YouTube's partner program will make it harder for new channels to make money, but safer for successful creators.

Ralph Lauren's Store Closure Might be an Omnichannel Blessing

Ralph Lauren's Store Closure Might be an Omnichannel Blessing

The luxury brand is outsourcing work on its eCommerce platform, leaving a big opportunity to refine its customer experience online.

AI: The Beating Heart of ABM

AI: The Beating Heart of ABM

At the Demandbase Marketing Innovation Summit, talk of ABM continually turned to talk of AI

The Debate Over Data Will Never End

The Debate Over Data Will Never End

Consumers are worried demands will grow, brands are worried it will be taken away

One on One: Tapping the Hidden Potential of Podcasts

One on One: Tapping the Hidden Potential of Podcasts

audioBoom's Stuart Last discusses the burgeoning podcast market, why marketers should tune in, and who they should be targeting.

The Monday Stack: Art and Data

The Monday Stack: Art and Data

Our weekly column about marketing tech and ops

One on one: Artfinder on Personalizing Art Tastes

One on one: Artfinder on Personalizing Art Tastes

Jonas Almgren describes how his company is bringing machine learning to the world of art.

The Monday Stack: 3/27/2017

The Monday Stack: 3/27/2017

Our weekly column about marketing tech and ops

Trump Aims to "Salesforce" Government

Trump Aims to "Salesforce" Government

A new Washington office will streamline government by using business leaders and business tactics.

Q&A with Oracle's Katrina Gosek

Q&A with Oracle's Katrina Gosek

Oracle's senior director of product strategy for commerce talks industry change, what B2B and B2C marketers can learn from each other, and the role of the brick-and-mortar store

One on One: Yahoo's Courtney McKlveen on Retail Advertising

One on One: Yahoo's Courtney McKlveen on Retail Advertising

McKlveen dishes on the current retail environment, and how marketers are finally actioning omnichannel in 2017.

Marketers Are Approaching a Big Moment with Walled Gardens

Marketers Are Approaching a Big Moment with Walled Gardens

The ANA is calling for transparency from the walled gardens of the digital world. But can it make it happen?

How Not to Do Browsewrap: A Parable

How Not to Do Browsewrap: A Parable

eCommerce and browsewrap: getting the terms and conditions right

Beyond the Marketing Cloud: Adobe Summit 2017

Beyond the Marketing Cloud: Adobe Summit 2017

Adobe comes out punching with its new Experience Cloud

Foursquare Unveils Predictive Analytics Platform

Foursquare Unveils Predictive Analytics Platform

Better data for better results

The Monday Stack: 3/20/2017

The Monday Stack: 3/20/2017

Our weekly column about marketing tech and ops

Marvel Unlimited Should be Better than it is

Marvel Unlimited Should be Better than it is

This compelling subscription service illustrates the problem with not optimizing the customer experience across channels.

A divided country is reflected in SXSW's fractured mirror

A divided country is reflected in SXSW's fractured mirror

Marketers and attendees mulled an often-spoken question: Where do we go from here?

Marketing Tech Executive, Honorable Mention: Bonnie Crater, Full Circle Insights

Marketing Tech Executive, Honorable Mention: Bonnie Crater, Full Circle Insights

Marketing Cloud Company, Honorable Mention: Salesforce Marketing Cloud

Marketing Cloud Company, Honorable Mention: Salesforce Marketing Cloud

Marketing Automation Company, Honorable Mention: Registria

Marketing Automation Company, Honorable Mention: Registria

Marketer of the Year, Honorable Mention: John Dillon, Denny's

Marketer of the Year, Honorable Mention: John Dillon, Denny's

Mobile Company, Honorable Mention: ForRent.com

Mobile Company, Honorable Mention: ForRent.com

Email Marketing Company, Honorable Mention: Epsilon

Email Marketing Company, Honorable Mention: Epsilon

Social Media Marketing Company, Honorable Mention: Salesforce

Social Media Marketing Company, Honorable Mention: Salesforce

Best Marketing Tech Company of the Year, Winner: Allocadia

Best Marketing Tech Company of the Year, Winner: Allocadia

Best Campaign of the Year, Winner: Samsung Electronics America and PMK*BNC

Best Campaign of the Year, Winner: Samsung Electronics America and PMK*BNC

Tech Campaign, Honorable Mention: Yodle and Wilde Agency

Tech Campaign, Honorable Mention: Yodle and Wilde Agency

Retail Campaign, Honorable Mention: 2nd Time Around and RedPoint Global

Retail Campaign, Honorable Mention: 2nd Time Around and RedPoint Global

Nonprofit/Cause-related Campaign, Honorable Mention: NYC and Company

Nonprofit/Cause-related Campaign, Honorable Mention: NYC and Company

Healthcare Campaign, Honorable Mention: Advocate Health Care and SIM Partners

Entertainment Campaign, Honorable Mention: Golden Entertainment

Entertainment Campaign, Honorable Mention: Golden Entertainment

Financial Services Campaign, Honorable Mention: The Penn Mutual Life Insurance Company

Financial Services Campaign, Honorable Mention: The Penn Mutual Life Insurance Company

Content Marketing Company, Honorable Mention: Adobe

Content Marketing Company, Honorable Mention: Adobe

Consumer Campaign, Honorable Mention: Imposium

Consumer Campaign, Honorable Mention: Imposium

B2B Campaign, Honorable Mention: Bluewolf, an IBM Company

B2B Campaign, Honorable Mention: Bluewolf, an IBM Company

Analytics Company, Honorable Mention: Adobe

Analytics Company, Honorable Mention: Adobe

AdTech/Programmatic Company, Honorable Mention: Amobee

AdTech/Programmatic Company, Honorable Mention: Amobee

Young Marketing Professional of the Year, Winner: Ashley Deibert, iQ media

Young Marketing Professional of the Year, Winner: Ashley Deibert, iQ media

Marketing Tech Executive of the Year, Winner: Chris Golec of Demandbase

Marketing Tech Executive of the Year, Winner: Chris Golec of Demandbase

Marketer of the Year, Winner: Blake Cahill of Royal Philips

Marketer of the Year, Winner: Blake Cahill of Royal Philips

Social Media Marketing Company, Winner: Unmetric

Social Media Marketing Company, Winner: Unmetric

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