AOTA focuses on trust on heels of EEC trust breach
The Authentication and Online Trust Association is hosting their annual forum in Seattle today. Many of the sessions at the conference are addressing the issues of building trust with consumers, while at the same time providing good online services. Basically, the fine balance between the fact that we all like that Amazon can give us the best recommendations and tell us that our favorite author has a new book out, but none of us wants to know our personal posts to friends on MySpace are being tricked by advertisers and even sold to third parties.
The EEC claims no breach, but the DMA has announced that it will be taking a more controlled approach to managing its once fairly independent organization.