AOL partners with rich media firm PointRoll

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AOL today has entered into a two-year alliance with rich media services firm PointRoll.
Under the agreement, PointRoll ( will work with AOL ( to create ads that are dynamic, interactive, and that can feature video and audio elements.

AOL will become PointRoll's preferred portal partner and in doing so, AOL will get an exclusive window to use several new media formats, including video roll in banner ad space.  PointRoll will also give AOL rich media team.

Specific financial terms of the agreement were not disclosed.

-Dianna Dilworth

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