Allurent’s Chief Architect Describes His Products

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Who better to talk to about the new features of an eCommerce suite than the chief architect who designed them? At the opening exhibit hall session of's FirstLook in Florida, I had the pleasure of speaking with, and getting a product demonstration from, Joe Berkowitz, chief architect of the Cambridge, Massachusetts company Allurent's Rich Commerce Suite.

As Mr. Berkowitz described it, the suite is a set of modular products that deliver an improved shopping experience. Customers can see different styles and colors of the products they're interested in, for instance, and enjoy a number of other consumer interaction features. They can also look at what they've got in their shopping cart and/or complete their transaction without page abandonment. For their part, merchants can set up their own uses with the Allurent tool set.

Allurent Detail, Inline Cart, Checkout Display, Navigation and Video modules are all immediately available. Mr. Berkowitz promises that additional modules will be released throughout 2007.

-- Posted by Adrian Courtenay

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