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Tech marketing departments should be accountable for revenue: Forrester report

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Technology marketers need to realign to make marketing departments accountable for revenue rather than just lead generation, as is often the case, according to a report published this week from Forrester Research. The report, called "Lead-To-Revenue Management Transforms Tech Marketing," revealed that generating more leads and improving those leads to better reach decisionmakers are among the top priorities for b-to-b marketers.

Online holiday spending up 12%, will eclipse last year

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Online consumer holiday spending increased 12% compared with last year to $28.4 billion, according to digital business analytics firm comScore which measured spending up to December 22. It will hit $35 billion at its current pace, easily topping last year's total of $29.1 billion.

Postal Service eases addressing restrictions for small business

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The US Postal Service said December 21 that it will ease its rules on simplified addressing to allow businesses to use the format for city delivery routes. The agency said the move will help it raise revenue and save small businesses money.

Marketing services deal-making heats up

Senior marketing executives expect to see an increase in mergers and acquisitions next year, especially in the social, mobile and analytics sectors, according to AdMedia Partners. The firm released its annual M&A survey December 15.

DMA: Marketers increase Q3 spending, see revenue gains

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Marketers reported spending increases last quarter, according to the Direct Marketing Association's (DMA) Quarterly Business Review. It was the first time in more than a year they've done so.

ZenithOptimedia, Group M predict robust online ad spending growth

Ad spending forecasts from ZenithOptimedia and Group M are calling for healthy growth in 2011, especially in digital advertising, despite the spotty economic recovery in the US.

Congress introduces another bill to fix USPS money woes

Senator Susan Collins (R-ME) introduced a new bill aimed at helping the Postal Service regain its financial footing, and upped the ante that some sort of bill to fix the Postal Service's legacy costs might pass in the New Year. The Senate now has two bills to reform the Postal Service to consider. Collins' bill comes on the heels of a comprehensive postal reform bill introduced by Senator Thomas Carper (D-DE), and chairman of the the Senate Subcommittee on Federal Financial Management, Government Information, Federal Services and Information Technology.

US Postal Service files appeal of 'exigent' rate increase decision

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The US Postal Service filed a brief with a federal court on November 23, appealing the Postal Regulatory Commission's September decision to block the USPS from enacting an "exigent" rate increase in 2011.

US Postal Service, largest union extend contract negotiations

The US Postal Service and its largest employee union, the American Postal Workers Union (APWU), have agreed to extend contract negotiations until December 1. This is the second time the parties have agreed to extend talks on a new contract. Their previous deal was set to expire November 20.

Postal Service considers customer experience improvements

The US Postal Service is planning to improve the customer experience as part of its broader effort to create new revenue sources, postal officials said November 17 at a Mailers Technical Advisory Committee meeting.

US Postal Service relaunches direct mail website

The US Postal Service relaunched its how-to direct mail website delivermagazine.com on November 16. The updated site, a companion to the USPS' print magazine on direct mail and multichannel marketing, Deliver, features a simplified layout and a downloadable smartphone application.

Pitney Bowes' James to retire

Juanita James, VP and chief marketing and communications officer at Pitney Bowes, announced her retirement from the company on November 15.

Postmaster general to step down next month

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Postmaster General John Potter will retire December 3 after nearly a decade as the US Postal Service's leader. Patrick Donahoe, currently the deputy postmaster general and COO of the USPS, will succeed him.

ZenithOptimedia ups global ad spending forecast

Global advertising spending continues to improve, even among print media, but television and the Internet are still leading the industry out of the recession, according to a revised forecast from ZenithOptimedia.

IAB: Online ad spend up 11.3% in first half

Internet advertising spending set new records during the second quarter of 2010, helped by spikes in display advertising, according to a tally from the Interactive Advertising Bureau.

Consumers get bigger benefit from Groupon than businesses: study

Groupon, a deal-of-the-day online coupon site, is offering bargains to consumers and profitable deals for most businesses, but many firms still have mixed feelings about the service, according to a study by Rice University's Jesse H. Jones Graduate School of Business.

Inspector general: Pension payment reform could cure Postal Service financial woes

The US Postal Service could fully meet its financial obligations, extinguish debt and have substantial cash flow if Congress rectifies the organization's possible overfunding of its pension and retiree healthcare funds, the USPS' Office of Inspector General (OIG) said in a summary report.

Marketers, IT professionals struggle to partner effectively: study

Marketers and IT professionals should both embrace new digital marketing technologies to acquire, maintain and enhance customer relationships and increase revenue, according to a report from the CMO Council and consulting firm Accenture.

Marketers praise PRC decision to deny 'exigent' postal rate increases

Marketers and business groups praised the Postal Regulatory Commission's decision to unanimously reject the Postal Service's request to raise rates above the rate of inflation. The PRC decided September 30 that the USPS failed to justify its request for a 5.6% average increase.

Postal Regulatory Commission denies 'exigent' rate increases

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The Postal Regulatory Commission this morning unanimously denied the US Postal Service's request to enact "exigent" price increases in 2011. The regulatory body said the USPS failed to justify an average 5.6% rate increase.

Postal Service sees $1.6B August net loss

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The US Postal Service saw a net loss of nearly $1.6 billion in August, and a $7.7 billion net loss for the first 11 months of its 2010 fiscal year.

Postal reform bill introduced in Senate

Sen. Thomas Carper (D-DE) introduced a bill September 23 that would allow the US Postal Service to reduce the number of its home delivery days, close unnecessary post offices, and open less-expensive retail outlets or automated kiosks in grocery stores and other retail areas.

Postal Service considers 'Critical Mail' product

The US Postal Service is considering a letter and flat-sized product that would offer customers sending time-sensitive documents the speed and consistency of Priority Mail with delivery confirmation, but at a lower price than the flagship product.

DMA: Marketers begin to spend again

Direct marketers are beginning to invest again after weathering the recession by cutting costs, according to figures from the Direct Marketing Association. Digital media investment is leading the way, according to the organization.

Postal Service begins negotiations with largest union

The US Postal Service began negotiations today on a new contract with its largest employee union, the 211,000-member American Postal Workers Union (APWU), in what the top USPS negotiator calls one of the most important negotiations in his 35 years with the organization.

Young consumers trust offline pitches more than online: Epsilon

Young consumers may live their lives online, but they trust offline marketing pitches more than web-based ones, according to a survey.

Postal Service seeks to reorganize Standard Parcels

The US Postal Service's proposal to reorganize its Small Parcel offerings would align its products more closely with those of its competitors. However, customers are having a hard time seeing the benefits, given the price increases these products face in the exigent rate case.

Postal Service, UPS partner on retail return service

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Shipping company UPS has launched a return service that allows consumers to drop packages at US Postal Service locations or personal mailboxes, as well as other locations.

Nielsen: Consumers spending more time on social networks, less time with e-mail

US consumers spend almost a quarter of their online time on social networking sites and blogs, according to research from Nielsen. However, consumers are spending 28% less online time using e-mail, according to the measurement company.

Online ad spending to hit $61.8B for 2010: eMarketer

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Global online advertising spending will reach $61.8 billion by the end of this year, a 2% increase from 2009, according to data released July 28 by eMarketer.

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