DMNews readies new Buyer's Guide

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DMNews has begun extensive investigation to create the second edition of its annual Buyer's Guide, a comprehensive list of direct marketing service providers and creative agency partners.

"Last year we had some great feedback in the ways the Buyer's Guide 2009 helped marketers understand the breadth of service providers with direct, digital and database marketing expertise," said Cara Wood, editor-in-chief of DMNews. "This year, we're looking to not only update the listing, but improve it as a tool for marketers."

The DMNews Buyer's Guide 2010 aims to provide a reliable and easy-to-use resource of accurate and relevant information. It will be available in a softcover print edition, as well as on DMNews.com as a searchable digital version.

Guide listings are rigorously vetted and cover the breadth of the industry. Categories include agencies and creative services; printing, mail and fulfillment; data management and analytics; e-commerce; list services; digital marketing; and research/strategy.

Companies also are searchable by specific services they offer; for example, customer reviews, Hispanic market research, list hygiene, digital print services, analytical services or affiliate marketing. Three new categories debut this year: behavioral targeting, online video and social media services.

In addition to being able to navigate listings by category and services, visitors to DMNews.com will find links from the news and feature content to relevant direct marketing service providers.

For information about sponsorship opportunities for the Guide, please contact Gabriel Dunn, account executive, at gabriel.dunn@dmnews.com, or (646) 638-6174.

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