Dr. Marjorie Kalter, Academic Director, Master of Science Program in Integrated Marketing, New York University

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"Congratulations on the Anniversary issue. It's like a holiday gift to your readers, filled with the history, heroes, and highlights of direct marketing. Thank you for creating this rich compendium. For those who were part of the history, it's great memories; for those who are helping direct to evolve, it's valuable learning."


Welcome to DMN Email Week - our dedicated look at email marketing. Following along here.
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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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