Rich opportunities exist for direct and digital marketers to laser target the right customers at the right time, using the latest tactics. The proliferation of social media, which invites customer feedback; the emergence of mobile as a media must-have; and sophisticated targeting are just a few of the items in the marketer's tool belt. DMNews spoke with experts across direct response to pinpoint top trends in 2010.
What trends are trending? The 2012 40 Under 40 winners talk about the top trends capturing the interest of their customers right now.
Building a list takes time and resources, but some experts say that buying the wrong list can cost businesses their reputation.
Month 3: With a new marketing structure in place it's time to operationalize marketing plans.
