Carrie Allen joined the Zipcar team in 2012, and has played a vital role in managing the brand, social and acquisition strategy both nationally and within Zipcar’s 25 North American markets. Since joining Zipcar, she has managed the launch of new integrated brand campaigns, revamped Zipcar’s social strategy and led the marketing department in restructuring process and procedure within its headquarters and across the company’s field markets. Prior to joining Zipcar, Carrie held multiple positions in marketing leadership at Toys“R”Us and Kaplan. Carrie is an alumnus of the University of Illinois and a passionate advocate for Alzheimer’s research as the president of AlzTogether.
Dave has more than two decades of experience as a strategist and thought leader. As Selligent’s Chief Strategy Officer, Dave is responsible for corporate development and strategy. He heads the company’s strategic committee which oversees the company’s consumer-first marketing vision and aligns internal resources to make the vision a reality. Previously, Dave was a Vice President, Research Director, and award-winning analyst at Forrester Research, where he co-launched Forrester’s Customer Intelligence practice. He was also VP of Corporate Communications at DoubleClick, prior to its acquisition by Google. Dave grew up in Dublin, Ireland and received his bachelor’s degree from the National University of Ireland, Galway, and master’s degrees from Trinity College Dublin and the University of Stirling in Scotland. He lives in Florida with his wife and two children.
Writer, editor, and online publisher with a varied background covering everything from marketing technology and SaaS in the enterprise to arts and entertainment.