Agenda

8:00 AM - 9:00 AM

Breakfast & Registration

  • Breakfast & Registration
9:00 AM - 9:05 AM

Welcome

  • Welcome
9:05 AM - 9:25 AM

Beyond! Session

  • Editorial Content

This session will incorporate an innovative speaker outside of marketing that will excite, inspire and provoke change!

9:25 AM - 9:50 AM

Marketing Gems from the Sharing Economy

  • I-Impact Session

Who would have thought 10 years ago people would be comfortable with hitching rides and staying in homes of complete strangers. Hear how these successful sharing economy businesses built trust, transparency and transformation through a transformative marketing strategy.

9:50 AM - 10:20 AM

Influencer Activation –Monetizing Your Brand Through Your Tribe

  • I-Impact Session

Brands are always looking to build loyal followers and advocates, and there is no better way to do this than through your brand devotees. Learn impactful tools you can use to create conversation and sharable moments through your brand influencers.

10:20 AM - 10:50 AM

Time Out

  • Grab a coffee and snack and network with your fellow attendees
10:50 AM - 11:35 AM

Rapid Fire Session- Innovative Technology in Bites

  • 10:50 – 11:05: Rapid Fire 1 – What’s New
  • 11:05 – 11:20: Rapid Fire 2 – What’s Hot
  • 11:20 – 11:35: Rapid Fire 3 – What’s Next
11:35 AM - 12:00 PM

Organizational Transformation – Bold Moves to Help Rebuild A Brand

  • Aha!

Hear a first-hand account on how to go from tired systems and mediocre marketing to rising revenues via innovation, community building and organizational transformation.

12:00 PM - 1:00 PM

Lunch & Learn Roundtable

  • Conference Lunch
1:00 PM - 1:25 PM

Cross Device G-Spot – Ways to Make Your Data Work Harder For You

  • DMN Digital Insights

Hear optimization strategies that will help you deliver campaign efficiencies across platforms.

1:00 PM - 1:25 PM

Creativity in Email Marketing – How to Drive User Interaction

  • DMN Email Insights

The goal of any good email campaign is to drive user interaction, high click through rates and business conversion. Learn how to make a lasting impression with creative email solutions that will help increase the popularity of your campaigns.

1:30 PM - 1:55 PM

Cross Device Analytics That Work!

  • DMN Analytics Insights Topic 2

There are real challenges in recognizing multiple forms of IDs of an individual across devices, and this session will provide you with a smarter view of digital analytics and data science that will work across channels.

1:30 PM - 1:55 PM

What’s Next in Programmatic – Key Trends to Watch

  • DMN Technology Insights Topic 2

With the continual evolution of Programmatic, this session will take an in-depth look at the changing trends within the ad landscape you should be watching closely.

2:00 PM - 2:30 PM

Time Out

  • Grab a coffee and snack and network with your fellow attendees
2:30 PM - 2:55 PM

Breaking Through the Clutter

  • Breaking Bad Session

With the explosion of online noise and content clutter, the need to provide relevant campaigns and targeted advertising delivery is more important than ever. Learn strategies to help you forge a much deeper, more meaningful connection with your customers via authentic ad inspiring content.

2:55 PM - 3:20 PM

The Fundamentals of Marketing Attribution

  • I-Impact Session

Marketing attribution determines how your organization credits leads across multiple campaigns and touch points. With the plethora of marketing channels, what use to be simple within this area is now more complex. This session will provide you with a roadmap on what you need to know about attribution and how to allocate this properly within your marketing budget.

3:20 PM - 3:35 PM

Time Out

  • Candy Crush Break
3:40 PM - 4:05 PM

Ways to Create a Seamless Journey for Customers through Wearables

  • Aha!

Learn how to capitalize on the connectivity of wearable devices to create a more seamless experience for on-the-go shoppers.

4:05 PM - 4:30 PM

Why You Need to Target Unconventional Devices in Your Marketing Strategy

  • I-Impact Session

Beyond smartphones and tablets; gaming consoles, smart TV’s, and wearables are consuming a good chunk of consumer’s time. Gain an understanding on why, when and how you should include these devices into your marketing mix.

4:30 PM - 5:00 PM

How to Become a Data Driven Marketing Power – Case Study Presentation

  • I-Impact Session

Hear how a company's uncommon marketing acumen grew it’s brand into a household name.

4:30 PM - 5:00 PM

Closing

  • Closing Reception & Fun Park!