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Breaking News

Internet ad spending to jump 10% in 2011: S&P Equity Research

Mercedes Cardona December 30, 2010

Internet advertising and retail will show considerable growth next year, according to predictions from S&P Equity Research. The firm projects US online advertising revenues will rise 10% next year, with online retail spending increasing by the same amount.
 

Consumer satisfaction with online shopping drops slightly: survey

Mercedes Cardona December 29, 2010

Consumers shopped online more often this holiday season, but enjoyed it slightly less than last year, according to a customer satisfaction survey from ForeSee Results, a market research consulting firm.
 

Tech marketing departments should be accountable for revenue: Forrester report

December 27, 2010

Technology marketers need to realign to make marketing departments accountable for revenue rather than just lead generation, as is often the case, according to a report published this week from Forrester Research. The report, called "Lead-To-Revenue Management Transforms Tech Marketing," revealed that generating more leads and improving those leads to better reach decisionmakers are among the top priorities for b-to-b marketers.
 

Online holiday spending up 12%, will eclipse last year

December 23, 2010

Online consumer holiday spending increased 12% compared with last year to $28.4 billion, according to digital business analytics firm comScore which measured spending up to December 22. It will hit $35 billion at its current pace, easily topping last year's total of $29.1 billion.
 

Case Study

SAP's EcoHub turns online ads into targeted catalogs

Alex Palmer December 28, 2010

When software company SAP launched its EcoHub online marketplace in 2008, the company's leadership knew part of its appeal would be its selectivity.
 

Plug-in Resource Center

Click here to check out the Pitney Bowes Plug-ins Resource Center for how-tos on a range of topics.
This week’s features include

Seven tips for determining if it's time for a website redesign

Five tips for creating an effective online member acquisition strategy

Five ways to navigate the changing digital landscape

Q&A

Why marketers should use QR codes in their campaigns

Alex Palmer December 30, 2010

Quick response codes seem to be popping up everywhere, from billboards to magazines to grocery stores. Direct Connect spoke with the marketing firm's CMO, Jason Pinto, about the potential of QR codes and what marketers should avoid when launching a campaign using them.
 

Opportunity Knocks Blog

Personalization, privacy to boost mobile marketing in 2011: MMA

December 30, 2010

The Mobile Marketing Association has released its top 10 trends to watch in 2011. The biggest emerging trend next year: personalization and privacy will increase the effectiveness and credibility of mobile as a marketing channel, according to the MMA.
 
 

Latest Features from Direct Marketing News

Digital

Leveraging QR codes

LBS and QR codes leave an impression on the mobile marketing landscape.
 
Digital

Q&A: Brian McClary, social & emerging media analyst, Ford Motor Co.

Location-based technology and QR codes are in heavy rotation at the Ford Motor Company.
 
Digital

B-to-g marketers leverage social media to build relationships with federal employees

B-to-g marketers use social media just like many other marketers do. It's all a matter of targeting and fostering relationships — not solely sales.
 
Digital

Social media channels draw potential customers

One of the core issues with social media marketing to the government is that few marketers know how to quantify its value.
 

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