May 2013 Issue

Battle of the Brands

Breakfast at Tiffany's or the Red Carpet With Harry Winston?

Diary of a CMO

Technology Takes the Helm

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Technology Is Changing the Way We Market—and Spend

Technology Is Changing the Way We Market—and Spend

Banking on Customer Experience Management

Banking on Customer Experience Management

40 Under 40: 2013 Call For Entries Now Open!

40 Under 40: 2013 Call For Entries Now Open!

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    Social Media Real-Time Data That Sparkles

    Real-Time Data That Sparkles

    Natural candle company Diamond Candles uses real-time social and sales data to pump up its fan base and bring in revenue.

    • Silo-ization vs. The People Side of Marketing
    • Ready for an Omnichannel World? Your Customers Are.
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    Direct Line Blog Mobile: Reap What You Sow

    Mobile: Reap What You Sow

    It seems like there might be a bit of a mismatch between what companies want to do with mobile and what they're actually doing.

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    Social Media Liking Social Data

    Liking Social Data

    Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.

    • Turning Loyal Customers Into Brand Evangelists
    • USPS: The Next Amtrak?
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    • Liking Social Data
    • List Buying Versus List Building
    Creative Campaign Awareness Effort Spreads the Word on Chlamydia

    Awareness Effort Spreads the Word on Chlamydia

    "Friends with benefits" is a phrase that takes on a whole new meaning when it comes to sexually transmitted diseases.

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