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Red Roof Inn Turns Weather Woes Into Major Sales
Building the Ingredient Brand of the 21st Century
The future of customer engagement for both B2B and B2C operations, Salesforce predicts, is in private, LinkedIn-style networks tying them to clients and partners.
Chicago is outfitting its streets with censors that track traffic patterns and cell phone usage. Hey, can you get Wi-Fi widdat?
Rack Room Shoes combines data, research, and mobile email to deliver a high-heeled digital loyalty program.
Marketers who want to stay relevant need to go back to these four basics.