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Comedy Central's Marketing Strategy Is No Joke
The Beauty of Building a Global Brand With Local Relevance
The 21st century Postal Service is about packages, Barnett tells committee chairman Carper, who agrees and adds that permanent exigency will recapitalize the agency.
The Office of the Inspector General seeks neuroscientists to investigate human responses to digital and physical media.
Customer insights managers want campaign management tools to remain easy to use, even as they up their games with multi-layered campaigns.
Marketers who want to optimize performance must eliminate bad data—and, yes, it's possible to do so.