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Comedy Central's Marketing Strategy Is No Joke
The Beauty of Building a Global Brand With Local Relevance
With its third acquisition this year, the social platform aspires to rise to the top of the paid-owned-earned media game.
Searching for the right analytics software to suit your particular needs is a little like pointing the Hubble Telescope into the great black beyond.
Marketers no doubt want ad views, but what actually constitutes as an actual view is up for debate.
Late-night yell-and-sell pitches have given way to sophisticated, multichannel, ROI-centric campaigns.