Featured Resources

5 paths to omnichannel success




Understanding the role of the phone call in the customer journey and its value as a touchpoint is fundamental to creating a cohesive omnichannel strategy. Explore 5 paths to omnichannel success and learn how to connect data across multiple channels.






Is compliance slowing your marketing down? [Case Study]




Biotech company Cell Signaling Technology needs to ensure their health and safety labels comply with complex and ever changing regulations. They struggled with a cumbersome review process and limited resources until implementing inMotion workflow automation, consolidating feedback, decreasing revision rounds, and reducing the time and cost of getting products to market.






Tie Surprise and Delight Moments to Loyalty Strategies



This whitepaper highlights the growing importance of surprise and delight activities as part of a larger multichannel strategy, as well as tips brands should consider before adding them to their marketing routine.






Modern Mark: Marketing Analytics



The How-To Guide on creating a logical reporting and analysis strategy that will make everyone happy.





Grande Guide to Social CRM



Notice the middle word in Customer Relationship Management (CRM)? That’s no longer simply the interactions between the sales rep and a buyer. Your CRM system should be able to respond to the pervasive info hunt. This guide can show you how.





The Demand Gen Pro's Cookbook



The art and science of effective marketing and demand generation is like a great recipe - Marketing master chefs turn traditional pairings on their sides by re-engineering campaign planning and turning siloed fixings into successful mixings. Read seven master chefs' recipes for their most customer-approved dishes.





The Grande Guide to Social Advertising



Imagine helpful, pertinent offers served up just as a topic becomes hot. Or picture links to additional information that appear right when a person begins to ponder something new. It's all possible with new advances in marketing technology. Read the guide now.





The How to Turn One Piece of Content Into 100



You're committed to a content marketing program and you've been given a budget. No matter how big or small the amount, you'll want to maximize the mileage of every dollar spent. One smart way to do that is by repurposing content. Read how in this report.





The Digital Body Language



B2B transactions are no longer driven by sales. At least not during the first half of the engagement process. Research shows that more than half of the product and solution information gathering has been done online before a prospect even talks to someone in sales. Find out more about Digital Body Language.






20 Cases of Innovative Digital Marketing Excellence



Our team has curated 20 examples of inspiring cross-channel marketing creative from the past year - showcasing standout cross-channel creative. Carefully curated by a team of experts, this collection of accomplished design, copy, coding and strategy points the way forward for marketing.






The Mobile Data Management Platform



This whitepaper explains how a robust Mobile Data Management Platform (mobileDMP) can address the shifting challenges of mobile advertising. It offers a holistic, cross-device view of your consumers for consistent messaging, easy up-selling, and robust analytics to do more of what works.






The Email Design & Coding Recommendations



Written by the experts behind successful top-brand campaigns, this whitepaper covers everything from designing for today's multi-screen readership to conquering coding errors that ruin carefully crafted emails. Read best practices for Email Design and Coding now.






Understanding Data-Driven Social Media Marketing



Learn how top marketers improved their Social Media Marketing. See how they generated results like these:

- Top gaming company increases social engagement on Twitter by 45%
- A top wireless telco boosts Facebook native ad performance 6x
- A leading U.S. telco sees a 5.7x lift in social engagement on Twitter






Data Management Platforms Demystified



Learn how DMPs can help you achieve unprecedented audience targeting precision and scale across all marketing programs. This whitepaper delivers an in-depth overview of DMPs and provides actionable, useful information for marketers and agencies hoping to implement a DMP to improve programme outcomes.





Forbes Insights and Turn | Data Driven and Digitally Savvy: The Rise of the New Marketing Organization



Learn how you can leverage the expertise of top marketing executives to harness the power of data.






Smart Market Vol 2: The CMO's Guide to Data-Driven Marketing



This data-driven workflow can help you optimize your campaign at every stage of the customer journey.






Smart Market Vol 4: Redefining Measurement from Awareness to Conversion



Learn how to measure your way to programmatic success at every stage of the customer journey.





Is your marketing cost effective or costly?


Make the most of your marketing strategy.


Direct mail may be highly effective, but it also can be costly. Learn how to harness data, streamline processes, and integrate channels to lower the printing, mailing, and delivery costs of direct mail marketing.




Principles of Mobile Customer Personalization


To stay competitive, retailers must stop experimenting with mobile personalized customer engagement and take the steps to leverage true personalization. However, understanding the concepts and technologies of true personalization can be daunting to the newcomer.

Download “Principles of Mobile Customer Personalization” whitepaper to learn how you leverage personalization to increase customer engagement and drive traffic and sales.




Confronting the Shift from Print to Digital




Findings from the Lyris-sponsored survey indicate that publishers are grappling with digital messaging fundamentals that could be hampering revenue opportunities. Download the survey report to see how you compare in key areas: subscriber engagement; email messaging pain points and priorities; integration of email across all channels; and more.






Forrester Lead to Revenue



See why Oracle is named a leader for Enterprise Lead-To-Revenue Management Platform Vendors. L2RM platform vendors like Oracle are stepping up with tooling that enables customer-centric, multichannel, personalized marketing -- at scale.





Grande Guide to Social Demand



Beyond the usual brand awareness and proof of being "up to date" with modern trends, social media can be an influential technique to move leads along the funnel. The trick is to do it in a way that is non-interruptive and even invited. Read the guide to find out how.






The Grande Guide to B2B Blogging



This easy-to-absorb guide explores what it takes to create the most compelling entries for the jaded world of business buyers. Learn to build long-term relationships. Grow your following. And, in the end, close more deals. Read the guide now.





The Creating Ideal Customers



Read how the Oracle Marketing Cloud provides marketing leaders with data-driven solutions to unify marketing resources and empower Modern Marketing teams to deliver personalized customer experiences across each channel.





The Why You Need To Be A Modern Marketer



Oracle commissioned Forrester to interview 498 marketing decision-makers from across the US and Europe, finding that most companies are in the process of evolving marketing practices, but on average they are only about halfway to the goal of becoming customer obsessed or modern marketers. Read all the results. Get the report.






The Mobile Data Management Platform



Mobile devices are transforming how we interact with each other and the world. Tapping mobile potential doesn't have to take sorcery. Don't let your efforts to keep up create a fragmented customer experience. You need an orchestrated way to plan, respond, and thrive in the new mobile marketing world. Read how.






Email Design & Coding Recommendations



Written by the experts behind successful top-brand campaigns, this whitepaper covers everything from designing for today's multi-screen readership to conquering coding errors that ruin carefully crafted emails. Read best practices for Email Design and Coding now.






The Understanding Data-Driven Social Media Marketing


Learn how top marketers improved their Social Media Marketing. See how they generated results like these:


- Top gaming company increases social engagement on Twitter by 45%
- A top wireless telco boosts Facebook native ad performance 6x
- A leading U.S. telco sees a 5.7x lift in social engagement on Twitter






The Mobile Data Management Platform



This whitepaper explains how a robust Mobile Data Management Platform (mobileDMP) can address the shifting challenges of mobile advertising. It offers a holistic, cross-device view of your consumers for consistent messaging, easy up-selling, and robust analytics to do more of what works.






Data Activation: Real Results from Real Marketers



If you are a marketer and are looking to scale your efforts in an efficient and effective manner, data has quickly become the core of your strategy and will continue to drive your efforts for many years to come. This report will show you the amazing possibilities.






Advertising Intelligence Index, May 2014



Find out how you stay ahead in the programmatic race to reach the right audience at the right time.






Marketing Data Technology: Cutting Through the Complexity



Emerging, data-driven advertising disciplines are transforming the way marketers work. Find out how.





Smart Market Vol 3: Building Audience-First Marketing Strategies



Find out how to more effectively engage your audience with a data-driven, audience-first marketing strategy.





Smart Market Volume 1: Brand Protection



Learn how to fine-tune your brand protection strategy to help your team balance brand safety with reach.