5 paths to omnichannel success


Understanding the role of the phone call in the customer journey and its value as a touchpoint is fundamental to creating a cohesive omnichannel strategy. Explore 5 paths to omnichannel success and learn how to connect data across multiple channels.

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Is compliance slowing your marketing down? [Case Study]




Biotech company Cell Signaling Technology needs to ensure their health and safety labels comply with complex and ever changing regulations. They struggled with a cumbersome review process and limited resources until implementing inMotion workflow automation, consolidating feedback, decreasing revision rounds, and reducing the time and cost of getting products to market.






Tie Surprise and Delight Moments to Loyalty Strategies



This whitepaper highlights the growing importance of surprise and delight activities as part of a larger multichannel strategy, as well as tips brands should consider before adding them to their marketing routine.






Forbes Insights and Turn | Data Driven and Digitally Savvy: The Rise of the New Marketing Organization



Learn how you can leverage the expertise of top marketing executives to harness the power of data.






Smart Market Vol 2: The CMO's Guide to Data-Driven Marketing



This data-driven workflow can help you optimize your campaign at every stage of the customer journey.






Smart Market Vol 4: Redefining Measurement from Awareness to Conversion



Learn how to measure your way to programmatic success at every stage of the customer journey.





Is your marketing cost effective or costly?


Make the most of your marketing strategy.


Direct mail may be highly effective, but it also can be costly. Learn how to harness data, streamline processes, and integrate channels to lower the printing, mailing, and delivery costs of direct mail marketing.




Principles of Mobile Customer Personalization


To stay competitive, retailers must stop experimenting with mobile personalized customer engagement and take the steps to leverage true personalization. However, understanding the concepts and technologies of true personalization can be daunting to the newcomer.

Download “Principles of Mobile Customer Personalization” whitepaper to learn how you leverage personalization to increase customer engagement and drive traffic and sales.




Confronting the Shift from Print to Digital




Findings from the Lyris-sponsored survey indicate that publishers are grappling with digital messaging fundamentals that could be hampering revenue opportunities. Download the survey report to see how you compare in key areas: subscriber engagement; email messaging pain points and priorities; integration of email across all channels; and more.






Advertising Intelligence Index, May 2014



Find out how you stay ahead in the programmatic race to reach the right audience at the right time.






Marketing Data Technology: Cutting Through the Complexity



Emerging, data-driven advertising disciplines are transforming the way marketers work. Find out how.





Smart Market Vol 3: Building Audience-First Marketing Strategies



Find out how to more effectively engage your audience with a data-driven, audience-first marketing strategy.





Smart Market Volume 1: Brand Protection



Learn how to fine-tune your brand protection strategy to help your team balance brand safety with reach.