Featured Resources

Marketing Automation: The Power to Drive Efficiency & Prove Value


Recent advances in marketing automation enable data-driven marketers to take control of today's complicated marketing environment. It empowers you to convert raw data into actionable insights. This ebook describes key differentiators that businesses strive for and how data and marketing automation can help your marketing organization get real returns, align sales and marketing, and become more operationally efficient.




Salesforce


SAILTHRU DELIVERS 123% ROI AND US$14.2 MILLION IN INCREMENTAL REVENUE FOR AN ECOMMERCE LEADER


Forrester's Total Economic Impact™ study examines Sailthru's financial impact on a marketing organization and discovers that their solution drove significant increases in spending and customer engagement.




Sailthru


Discover why you need to think beyond campaigns to engage with your customers



Having a customer-centric marketing strategy is key to business success. By listening to your buyers' needs, you can improve your close rates and impact the overall customer experience. This white paper gives you information on ways marketers can lead the charge when implementing customer-centric strategies.




Cquotient


Retail's Email Moment: How Personalization Can Revitalize Retailers' Email Strategy

Is email personalization the secret weapon for your onmi-channel initiatives?

This report from RSR explores how far retailers have come in taking advantage of these opportunities, and what gets in the way of them doing more.




Cquotient


Gartner Magic Quadrant: Discover the solutions that drive marketing success



How can you respond as fickle consumers continue to tune out campaigns, engage with brands that engage back, and spend more time with digital and real-time experiences? In "The Power of Customer Context," Forrester analysts make a compelling case for why now is the time to think beyond campaigns and build a contextual marketing engine.




Cquotient


The Quick Guide to Conversation Analytics

Learn how businesses are automatically analyzing phone conversations, and how they are automating actions from the results.




ContactPoint


5 Key Strategies for Successful Mobile Engagement

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Cquotient


20 Tips for the Customer-Centric Marketer


Having a customer-centric marketing strategy is key to business success. By listening to your buyers' needs, you can improve your close rates and impact the overall customer experience. This white paper gives you information on ways marketers can lead the charge when implementing customer-centric strategies.




Salesforce


The Digital Marketing Agency's GUIDE to Call Tracking

Your guide to call tracking use and implementation

Most digital marketing agencies use call tracking. It's the only way to close the loop on offline conversions from online marketing and prove ROI to clients.

This guide will take you into the trenches of call tracking implementation, and show you how digital agencies are making money by adding call tracking to their service offering and lowering attrition by providing ROI analytics.




ContactPoint


Four Keys to Data-Driven Marketing Efficiency & Effectiveness


Marketers are facing a number of challenges in today's customer-driven marketplace including the need for a global brand presence, expanding customer-driven channels, and coordinating an ever-increasing number of marketing campaigns. All of these drive the need for a single source of marketing information in order to maximize resources and processes while enabling an agile go-to-market approach. This ebook demonstrates how data-driven marketing can be achieved and provides examples of others' success.




Salesforce


Unlocking the Value of Phone Coversions:
Why Basic Call Tracking Fails the Local Marketer

Learn how businesses and agencies are driving local inbound calls and measuring marketing ROI.




ContactPoint


4 Simple Ways Retailers and e-Retailers can use Mobile to Increase Sales Today!

If you're spending more time, effort, and money trying in vain to get customers to open and respond to your emails, then it's time you look more closely into the power of personalized mobile customer engagement.

The unique properties of mobile engagement—faster opens and higher open percentages—combined with the power of a personalized offer engine improves message offer selection and targeting, delivers dramatically better response rates and much higher ROI!

Personalized mobile customer engagement can be used to improve promotions, customer service, and to reward loyalty more effectively.

Discover a few of the ways you can leverage mobile customer engagement by downloading this quick-hit guide titled, "4 Simple Ways Retailer & e-Retailer can use Mobile to Increase Sales today!"



ContactPoint


Right Message, Right Time: The Secrets to Scaling Email Success


This whitepaper highlights how truly integrated and successful marketing includes social data as part of the marketing data mix and helps foster personalized brand experiences for customers.




Salesforce

The Authoritative Guide to Call Tracking and Local SEO

Does call tracking harm local SEO? You bet...if it's not done right. If implemented correctly, call tracking is the local marketer's best friend. Current opinions have raged on both sides; this white paper explains the issues and offers a solution.




ContactPoint


45 Cool Analytics We Can Extract From Phone Calls

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ContactPoint


14 Critical Metrics We Extracted from Phone Calls in Q1

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ContactPoint