Delivered: Coupon Mailers
Comedy Central's Marketing Strategy Is No Joke
The Beauty of Building a Global Brand With Local Relevance
The presence of NFC chips in iPhones could expand the technology's scalability for location-based marketing. Launching Apple Pay, however, appears to be its chief purpose.
Apple's new gadgets not only feed consumers' insatiable desire for video content, but also cast the spotlight on mobile marketers.
CX responsibility needs to be shared across the organization, with marketing as evangelists.
Kevin Geraghty, SVP of advanced analytics and decision sciences for 360i, explains how marketers can choose which data best fuels their campaigns.