It's a big show out there. You need quality content to stay on top—and we're the authority. Check this page for 360° conference coverage coming fresh out of DMA2014, including:

Data-driven news, videos, blogs, and analysis

A full schedule of Direct Marketing News-hosted DMA sessions

Live updates on Twitter @dmnews with #DMNlive


Town Square @ DMA

Join us for three DMN-hosted Town Square sessions. Get ready for some lively discussions on loyalty, privacy, data, and creativity. And don't forget to use #DMNlive while you're there. Get the schedule.



Live Coverage from DMA2014 in San Diego

Social Media DMALive: Social Advocacy and Attribution

DMALive: Social Advocacy and Attribution

A Q&A with Michael Fisher, president of Yes Lifecycle Marketing.

Data/Analytics DMALive: Getting to 360-Degree Insight

DMALive: Getting to 360-Degree Insight

A Q&A with Mark Wright, president and CEO, Targetbase.

Marketing Strategy DMA2014: Insight, Strategy, and Innovation

DMA2014: Insight, Strategy, and Innovation

Customer experience wisdom from the mouths of leading data-driven marketers at DMA2014.

Marketing Strategy Magic Johnson Dominates the Marketing Game

Magic Johnson Dominates the Marketing Game

Sports legend and entrepreneur Earvin "Magic" Johnson reveals how he's winning off the court.

Direct Line Blog 9 Search Marketing Secrets From the Ritz-Carlton

9 Search Marketing Secrets From the Ritz-Carlton

The Stars of Search Award winner reveals his secrets to search marketing success.

Digital Marketing Day One on the DMA2014 Show Floor

Day One on the DMA2014 Show Floor

Sprouting from the Direct Marketing Association convention today were retargeting refinements, rules for breach behavior, and, yes, some darn fine Brussels sprouts.

News DMA 2014 Kicks Off Under New Management

DMA 2014 Kicks Off Under New Management

Thomas Benton and Jane Berzan will preside over an event indicative of an association serving a wider array of industry segments.

Direct Line Blog Going to DMA2014? See You There

Going to DMA2014? See You There

The DMN team will be chatting it up with industry experts at our Town Square sessions. Come join us.

Live Coverage from DMA 2013 in Chicago

Video: Data Versus Creativity With Wunderman's Slavi Samardzija

Video: Data Versus Creativity With Wunderman's Slavi Samardzija

There's a perception right now that data and creativity are at odds in the marketing world—but according to Slavi Samardzija, chief analytics officer for KBM Group and Wunderman, the perception is not the reality.

Data That Makes the Case for Marketing Investment

Data That Makes the Case for Marketing Investment

New research from the DMA shows the benefits of data-driven marketing to businesses and the U.S. economy.

Video: Jodie Sangster Takes the Lead

Video: Jodie Sangster Takes the Lead

The 2013 Direct Marketing News 40 Under 40 winner talks leadership, data, and new marketing skill sets.

Video: The Data Hairball

Video: The Data Hairball

Lisa Arthur, CMO of Teradata Applications, shares tips on how marketers can get a handle on the snarl of data accosting them at every turn.

Video: The Skinny on Digital Printing

Video: The Skinny on Digital Printing

Direct mail generated more than $642 billion in sales in 2012. Says Joe Ewers of Harte-Hanks: "There's no question direct mail works."

The Evolution of Facebook Advertising: What's Not to Like?

The Evolution of Facebook Advertising: What's Not to Like?

Facebook's VP of product marketing for ads discusses the maturation of the social network's targeting cabilities.

Video: An Inside View on B2B Tech

Video: An Inside View on B2B Tech

Brad Wamsley, managing director of the telecom and B2B practice at Harte-Hanks, dives deep with Direct Marketing News on how B2B marketers can tap into marketing technology to improve their performance.

Live from DMA2013: What Keeps Marketers Up at Night?

Live from DMA2013: What Keeps Marketers Up at Night?

What are marketers obsessing over that isn't such a big deal, and what are they ignoring that they really should be paying more attention to? The answer, as always, is data.

One Tough Question at DMA2013: Is Data Killing Creativity?

One Tough Question at DMA2013: Is Data Killing Creativity?

As marketers' use of data intensifies, some fear that creativity will suffer. Experts from Wilde Agency, OgilvyOne New York, zednext, and Adobe weigh in on whether data and creativity are like peanut butter and jelly—or oil and water.

Live from DMA2013: Destroying Siloed Thinking

Live from DMA2013: Destroying Siloed Thinking

Yes Agency Services Managing Director Mike Penney talks technology and shares tips for getting actionable with your data.

Top Stories from DMA 2012 Vegas

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