Video: Data Versus Creativity With Wunderman's Slavi Samardzija

Video: Data Versus Creativity With Wunderman's Slavi Samardzija

There's a perception right now that data and creativity are at odds in the marketing world—but according to Slavi Samardzija, chief analytics officer for KBM Group and Wunderman, the perception is not the reality.

Data That Makes the Case for Marketing Investment

Data That Makes the Case for Marketing Investment

New research from the DMA shows the benefits of data-driven marketing to businesses and the U.S. economy.

Video: Jodie Sangster Takes the Lead

Video: Jodie Sangster Takes the Lead

The 2013 Direct Marketing News 40 Under 40 winner talks leadership, data, and new marketing skill sets.

Video: The Data Hairball

Video: The Data Hairball

Lisa Arthur, CMO of Teradata Applications, shares tips on how marketers can get a handle on the snarl of data accosting them at every turn.

Video: The Skinny on Digital Printing

Video: The Skinny on Digital Printing

Direct mail generated more than $642 billion in sales in 2012. Says Joe Ewers of Harte-Hanks: "There's no question direct mail works."

The Evolution of Facebook Advertising: What's Not to Like?

The Evolution of Facebook Advertising: What's Not to Like?

Facebook's VP of product marketing for ads discusses the maturation of the social network's targeting cabilities.

Video: An Inside View on B2B Tech

Video: An Inside View on B2B Tech

Brad Wamsley, managing director of the telecom and B2B practice at Harte-Hanks, dives deep with Direct Marketing News on how B2B marketers can tap into marketing technology to improve their performance.

Live from DMA2013: What Keeps Marketers Up at Night?

Live from DMA2013: What Keeps Marketers Up at Night?

What are marketers obsessing over that isn't such a big deal, and what are they ignoring that they really should be paying more attention to? The answer, as always, is data.

One Tough Question at DMA2013: Is Data Killing Creativity?

One Tough Question at DMA2013: Is Data Killing Creativity?

As marketers' use of data intensifies, some fear that creativity will suffer. Experts from Wilde Agency, OgilvyOne New York, zednext, and Adobe weigh in on whether data and creativity are like peanut butter and jelly—or oil and water.

Live from DMA2013: Destroying Siloed Thinking

Live from DMA2013: Destroying Siloed Thinking

Yes Agency Services Managing Director Mike Penney talks technology and shares tips for getting actionable with your data.

Video: The Digitally Connected Consumer

Video: The Digitally Connected Consumer

How shoppers interact with brands is more multichannel today than ever before. So, how do marketers approach these consumers differently than consumers of the past?

One Tough Question at DMA2013: Who's Responsible for Data Privacy Education?

One Tough Question at DMA2013: Who's Responsible for Data Privacy Education?

Where does the responsibility lie for consumer privacy in terms of data used for marketing? Experts from Teradata, Epsilon, and Ogilvy & Mather share their views at DMA2013.

How Data Benefits and Burdens Creativity

How Data Benefits and Burdens Creativity

Creative experts debate over whether and under what circumstances data helps or hinders creativity at DMA 2013.

Data-Driven Marketing is a $156 Billion Economy

Data-Driven Marketing is a $156 Billion Economy

New research from DMA puts a number on expenditures for customer information. The data-driven economy's two largest contributors: e-commerce and postal production.

Live from DMA2013: It's All About Data-Driven Marketing

Live from DMA2013: It's All About Data-Driven Marketing

Video: Data isn't going away and CMOs need to learn to take a more holistic approach to data-driven marketing, says Lisa Arthur, CMO of Teradata.

Live from DMA2013: Winterberry Group's 2014 Forecast

Live from DMA2013: Winterberry Group's 2014 Forecast

What will be the big marketing trends in 2014? Bruce Biegel, senior managing partner at Winterberry Group, shares his predictions.

Video: How Is the Role of an Agency Changing?

Video: How Is the Role of an Agency Changing?

When it comes to selecting an agency, Jim Heughens, managing director of The Agency Inside Harte-Hanks, says that a little self-awareness goes a long way.

Live from DMA2013: A Chat With Iron Mountain on Marketing Effectiveness

Live from DMA2013: A Chat With Iron Mountain on Marketing Effectiveness

What can marketers do to improve their effectiveness? David Lowndes, director of product marketing at Iron Mountain, talks efficiency, effectiveness, and compliance.

The Search Agency Announces the Winners of Stars of Search

The Search Agency Announces the Winners of Stars of Search

MasterCard, RE/MAX, and WhitePages reveal their superstar marketing strategies.

How to Deliver Relevant Experiences in an Omnichannel World

How to Deliver Relevant Experiences in an Omnichannel World

Twitter, Macy's, and U.S. Bank reveal how they drive relevancy in today's multichannel environment.

I Believe We Can Market on the Fly

I Believe We Can Market on the Fly

Wilen New York releases a new real-time analytics tool at DMA2013 in Chicago that the direct marketing agency claims is like "a constant ear to the ground."

One Tough Question at DMA2013: Behavioral vs. Emotional Loyalty

One Tough Question at DMA2013: Behavioral vs. Emotional Loyalty

What's more valuable to business performance: emotional or behavioral loyalty, and why? Experts from RAPP, AIMIA, and LoyaltyOne weigh in at DMA2013.

News Byte: DMA Elects 2014 Board Members

News Byte: DMA Elects 2014 Board Members

JoAnne Dunn is elected DMA chair of the board.

DMA2013 Nutshell: The Digital World

DMA2013 Nutshell: The Digital World

Heading to any parties at DMA 2013? If so, read on for some fascinating facts and stats from Gian Fulgoni, executive chairman of comScore, to impress your interlocutors over ribs and Old Style.

Life's a Journey (And so is Marketing)

Life's a Journey (And so is Marketing)

How the Land of Nod aligns the customer journey with the lifetime journey to improve marketing results

Diego's DMA Diary: Data and LOLs

Diego's DMA Diary: Data and LOLs

Meet Diego. He's a hardworking cat...when he's not napping. Follow Diego's adventures as he experiences his first-ever DMA show. (Daily updates!)

Get in on the Action

Get in on the Action

DMN is busy this October: first there's Customer Experience Day, then we're live at DMA 2013 in Chicago—and nominations for Marketing Hall of Femme are open now.

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Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

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