Programmatic Advertising

Programmatic Advertising

Justification for avoiding programmatic are at an all time low. Here's what marketers need to know now about the practice.

Personas

Personas

A rundown of what they are, why they matter, and how to build them.

Personalization

Personalization

The definition—and appropriateness—of personalization is in the eye of the beholder. Here's how today's marketers define it, and what they consider to be too much.

Omnichannel Marketing

Omnichannel Marketing

It's time to clear the air. Here's what separates cross-channel, integrated, multichannel, and omnichannel as marketing concepts.

Middleware

Middleware

You may not know much about it (or anything about it at all), but it silently powers all the relevant connections you make with consumers

Machine Learning

Machine Learning

Huge ROI in machine learning, but only for the deeply qualified

Location Marketing

Location Marketing

Location marketing breaks down the barriers between digital and "real" world customer journeys

Internet of Things

Internet of Things

The Internet of Things is well known, but not well understood. Here's everything marketers need to know before diving into this latest tech trend.

Data Management

Data Management

Technologies like data management platforms provide new avenues for marketers to take control of their data. But it's not all plug-and-play.

Blockchain

Blockchain

Bitcoin may currently be too volatile for mainstream transactions, but the internet protocol behind them is beginning to bloom

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Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences.

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