Most Recent Articles by DMN Editorial Team
Sara Spivey, CMO of Bazaarvoice
Jay Stevens, CRO at Adform, sees TV and out-of-home lagging behind as data driven channels
McGowan breaks down the perfect email and shares the lesson that he learned from a recent Royal Caribbean message.
Duncan McCall, CEO of Place IQ, discusses the importance of location to modeling consumer behavior
Berkley Bowen, CEO of Cue Connect, talks about the importance of social sharing and 'wishlists' for online retail marketing, and avoiding multitudes of meaningless messages
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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.