Brands or companies entering must provide details on the market problem or opportunity, the strategy for approaching it, and results so far. There is no limitation or mandate to what marketing tactics are used in the execution of the campaign.
NOTE: All entries entered into the campaign category will be eligible to win 'Best Campaign of the Year'.
The best campaign involving a retail client involving a retail brand.
The best healthcare campaign, which can span wearables, insurance, PCP.
The best campaign involving a consumer good or service.
The best entertainment-focused campaign (e.g. sports, movie/TV, music).
The best campaign involving a b2b marketplace.
The best campaign involving a technology company.
The best nonprofit or corporate-driven cause-marketing campaign.
Banking, insurance, investment services, and other financial products and services.
These awards are given to exemplary marketing professionals who have demonstrated outstanding achievements in the past year.
Marketing Tech Executive of the Year
A C-level executive at a marketing technology company who has advanced his or her company's products, strategy, and market share, and can prove it.
Marketer of the Year
A client-side or agency marketer who has demonstrated outstanding results for their brand or company, or on behalf of clients.
Young Marketing Professional of the Year
Open to anyone in marketing (regardless of company or organization) with five years of experience (in total) or less, who has demonstrated great vision and results early in their career.
Marketing Tech Company Awards
Nominees will need to provide details on core platform functionality or upgrades that make it the best in the business.
NOTE: All entries entered into the marketing tech company category will be eligible to win 'Best Marketing Tech Company of the Year'.
Ad Tech/Programmatic Company
The best provider of technology to improve targeting and serving of ads, performance tracking and optimization, most likely in a programmatic environment.
The best company providing data and analytics to clients' marketing initiatives.
Content Marketing Company
The best provider of content management to enhance a marketing strategy and achieve goals.
Email Marketing Company Innovation
Best provider of email marketing tools and services to help companies engage with leads and customers.
Marketing Automation Company
The best provider of marketing automation tools to enhance engagement with target audiences at scale.
Marketing Cloud Company
The most creative developments in cloud-based marketing suites.
The best mobile marketing software provider.
Social Media Marketing Company
The best provider of social media marketing tools and services for b2b and b2c clients.
Marketing Team Awards
Open to any client-side marketing team.B2B Marketing Team of the Year
Awarded to the B2B team that best exemplifies data- and results-driven marketing.
B2C Marketing Team of the Year
Awarded to the B2C team that best exemplifies data- and results-driven marketing.