Ian Baer is Chief Strategy Officer at Rauxa, the largest independent, woman-owned advertising agency in the US. With a distinct approach of equal parts head, heart, and hustle, Rauxa meaningfully and measurably changes the way customer experience brands, The company's data-rich approach fuses customer insight with fearless creative to accelerate results for clients including Gap Inc., Delta Dental, and Verizon. Prior to joining Rauxa in 2010, Ian has held executive leadership positions at some of the world's most creative agencies including TBWA, Deutsch, The Barbarian Group and groundbreaking social media shop Big Fuel, where he was a founding partner.
Yvette Baez is the VP, Partner Solutions at Univision. She leads a team dedicated to thought leadership in the development of insight-based integration, content creation and Branded Entertainment solutions for clients from General Motors to L’Oreal. Yvette received her MBA in Marketing from Clark Atlanta University and has over 15 years of Consumer Packaged Goods experience, beginning her career in Brand Management at Johnson & Johnson (Neutrogena); and subsequently working on the Client side for brands such as Moet Hennessy USA and Advil.
Allison’s fascination with media planning started with a college advertising class, pivoting her aspirations from lawyer to Mad Woman. A highly successful 18 years at Starcom followed, including multiple Effie, OAAA and SMG Fuel awards. Allison's media solutions for breaking through clutter and authentically connecting deliver for clients, such as Concur, Hotwire, American Greetings, KraftMaid Cabinets, Supercuts, Legg Mason, and Shure. Attracted by the tight media-creative connection a full service agency offers, Allison joined Supermoon four years ago. When not engrossed in her client’s media challenges, she can be found actively researching and planning her next global backpack adventure.
Helen's 25 years as an agency creative includes launching "The Purple Pill", saquinavir, the 1st drug to transform AIDs from a deadly disease to one you can live with, campaigns that showed the nation a yellow nail is really an infection via a little yellow critter, gave anesthesiologists new precision in monitoring sleep and surgeons a smart gel that has the effect of a surgical clamp, plus fascinating pathways in organ rejection and outwitting cancer. She’s a graduate of the Art Institute of Philadelphia with studies at Pratt, School of the Visual Arts, and Hyper Island Digital Master Class.
With more than 20 years of experience in technology, data, digital and traditional advertising, Jane is adept at reading the evolving consumer landscape to build team’s, tools and technologies that create and monitor cross-channel campaigns. She is currently the President/COO of R2C Group, a Portland based agency focused on delivering Transactional Brand Building, designed to meet the performance and measurement challenges of marketers. Before R2C Group, Jane came up through the digital side of the industry and held executive management positions at Garage Team Mazda, T3, Team Detroit/JWT, and Organic. Her extensive client experience includes Humana, Mazda, Chase and Ford.
Erica’s work is regularly recognized by the direct marketing community in the form of published case studies, blogs, speaking engagements and awards. Her honors include an appearance in DMNews’ “30 under 30”, being featured in MediaPost’s Media Magazine as a “Rising Media Star” and most recently, by MarketingEDGE as a “2016 Rising Star”. Erica has been tapped for speaking engagements at the DMA, NEMOA and the ERA annual conferences. Erica currently sits on the Leadership Council for the Direct Marketing Association’s Mobile and Digital Community and previously served as a Board Member of 212, NYC’s Interactive Advertising Club, from 2004-2007.
Howard Diamond is the Chief Strategy Officer at Rise Interactive. Rise is the leader in "Interactive Investment Management", enabling retail, healthcare and financial services brands to leverage digital marketing strategies that drive maximum results from their media, analytics and customer experience investments. Diamond also sits on the Board of Directors for the Center for Enriched Living, a non-profit focusing on the success of people with developmental disabilities.
Alia Kemet has led IKEA through a transformative digital makeover—from traditional media strategies to the game-changing adoption of a comprehensive digital/social media approach with data connectivity at the center. Her perspective effortlessly combines analytics and creativity—science and art, resulting in increased multi-channel traffic and sales. Alia is a regular expert panelist at industry events presenting digital and experiential consumer-centric engagement practices in the modern retail world. She is also credited with spearheading branded entertainment for IKEA US through projects: Easy To Assemble, Fix This Kitchen and Home Tour.
A Marketing and Branding Specialist, Derek brings a creative, results oriented approach to every business challenge. As President of the Direct Marketing Association for the past 4 years Derek has been very involved with the new Canadian Anti Spam Legislation (CASL). Educated in Marketing at University of Toronto, Derek applies creativity to his business strategy while placing a strong emphasis on results. At one point in time, seven of the nine brands handled by his ad agency were #1 in their categories in Canada.
Jamie is a national award-winning marketing leader recognized for driving positive, disruptive and transformational initiatives within large, matrixed organizations. He currently leads a team at Wells Fargo, focused on driving cross-credit product consumer and customer leads to and through numerous sales and marketing channels. Jamie holds a Masters Degree in Integrated Marketing Communications.
I lead the Creative Technology, Production, Creative Operations Management and UX teams at Conversant. We are relentless in our pursuit of automation in the name of creative evolution, and each day we improve on our bulletproof standardization, our best practices and our strategy of merging cutting-edge tech with vast consumer data for true 1:1 personalization. And we achieve it all with an efficiency and scalability that help our clients grow their campaigns and media plans while realizing an ROAS far beyond their original intent.
With over 13 years of marketing experience, Christina Mancebo serves as Director of Marketing and Communications for Metropolitan Theatres, executing customer engagement programs and sales promotions. Mancebo previously worked at MarVista Entertainment where she served as Director of Marketing and Communications overseeing marketing strategy for all parts of business: corporate, production, sales, acquisitions, television, theatrical and VOD. Prior to MarVista, Mancebo served as VP of Brand Management at Magnolia Home Entertainment, working on physical and digital distribution of independent films. Earlier in her career, Mancebo worked for Sony Pictures Home Entertainment and MGM Home Entertainment in brand and retail marketing.
Jeromie is an award-winning Creative Director who has been developing innovative creative ideas for over 17 years. Jeromie started his career in general, fell into direct, jumped into digital and now use all those skills at Digitas Health LifeBrands. He’s passionate about pushing his creative teams to think big to solve business and customer needs across all channels.
Brooke is a USC MNA with 15+ years of global marketing strategy and execution experience across the retail, travel, and entertainment industries. Her passion lies in defining customer engagement strategies that support organization goals. She is currently the Chief Marketing Officer of Elicit, a customer science and strategy consulting firm. Prior to that, she led CRM and loyalty at JCPenney, customer insight at Disney, and marketing strategy at Boeing.
Karen O’Brien is the VP of Global Social Media for Western Union. Karen lead’s the WU Global Social team responsible for driving the WU Global Social Media Strategy and Social Brand Channels, content, campaigns. Karen focuses at the intersection of social engagement, advocacy and loyalty for consumers that delivers deep brand engagement and results though omnichannel experiences. Karen is a passionate evangelist for social media, with an entrepreneurial spirit and a love for creative and data. She’s worked with some of the world’s most successful brands: Xbox, Microsoft, T-Mobile, Starbucks, Verizon, ABC, Dell, HP, Symantec, Seagate, Cisco, Oracle and PayPal.
Liz Pedro is a Customer Advocacy Director at Five9.. Liz is a recognized authority in development of advocate marketing, customer reference and customer marketing programs. In 2015, she was recognized as Best Advocate Marketer from Influitive, Marketing Technologist of the year at the Direct Marketing News Marketing & Tech Innovation Awards, and a finalist in the Forrester Groundswell awards for her work in social reach marketing. Prior to working at Mitel, she has worked in various sales and marketing roles at Novell, ShoreTel, LANDesk and WordPerfect. Liz holds a Bachelor degree in Communications from Brigham Young University.
Ryan Phelan brings over 15 years of worldwide online marketing experience to Adestra as the Vice President, Marketing Insights. In this position, Ryan is responsible for the marketing efforts of Adestra in the US. Ryan is a respected thought leader and nationally distinguished speaker. In 2013 he was named one of the top 30 strategists in online marketing and serves on numerous boards and advisors positions in and outside of the industry.
Brienna Pinnow currently serves as the Director of Marketing for the leading data and marketing services provider -Experian Marketing Services. With over 12 years of experience in digital marketing, sales, operations, solution architecture and product management, Brienna has worked with the world's largest retail, financial services, automotive, CPG, insurance brands and advertising agencies to implement effective cross-channel strategies that harness the power of audience data and analytics. Her mission is to fundamentally change how marketers do their job and brands connect with consumers through storytelling and by building game-changing products that solve problems and leverage assets and partnerships.
Jonathan has 16 years of marketing experience with roots in direct and integrated marketing. His diversity of knowledge has led to numerous contributions to the industry, including being an expert witness on trial, being named as one of DM New's "Top 30 Under 30 Marketers" and holding advisory board positions with DeVry University and the DMA. Jonathan is also passionate about his continued work creating strategy for clients. In 2015, his work with Indiana University resulted in Fathom being recognized by The EDUVentures Innovations Awards for Enrollment Marketing Campaign of the Year.
John Pucci is an award-winning creative director with experience working on major brands on both the agency and client side. Pucci joined Hawthorne in 2011. Most recently he served as Executive Creative Director at Havas Edge, RAPP, and Publicis. He also supervised and executed integrated work in-house at DIRECTV, E! Networks, Mattel, and The Walt Disney Company. Pucci graduated from Syracuse University with a BFA in Advertising Design. He also holds various certificates from The University of Maryland, Parsons School of Design, School of Visual Arts, and Otis College of Art and Design.
Itay Rahat oversees Global Digital & CRM Product Solutions at Warner Music Group, driving the consumer database platforms strategy, development and operations. Itay works with WMG label teams to develop new artists, grow music consumption, acquire fans and implement marketing technology for some of the biggest brands in music. Itay served as Juror for MediaPosts Creative Media Awards, and is a winner of two marketing awards in 2016. In addition he serves on the advisory board of MediaPost Insider Summits and a frequent speaker at events such as Salesforce Connections, MediaPost Summits, DEW, MEIEA and Berklee College of Music.
15+ years of challenging the mediocrity mindset. A creative. Solving problems while avoiding stagnant thinking and always holding solutions to the highest standards. My work has netted numerous Addy, Telly and most recently ABA awards.
As the SVP of Marketing Ben leads the company's strategic direction in marketing including public relations, partnerships, licensing, technology, product development, ecommerce, and pricing. Ben has a varied history in developing and leading performance based marketing teams across retail, distribution, and manufacturing industries.
Dave Rosner is the Executive Vice President of Strategic Marketing for ZEFR, where he leads strategy for all media sales marketing activity. Dave has been a driving force in the success of ZEFR’s media solutions and influencer marketing products. He also spearheads strategic partnerships that continue to impact the success of the company. Prior to ZEFR, Dave led the National Innovations Unit at Initiative. Under his leadership, the group garnered more than 100 awards/appearances on shortlists.
Rhonda Soest is a dynamic Healthcare Executive with 20 years of commercial operations experience in medical device and pharmaceutical sales, marketing and business development. Rhonda’s experience spans from “early stage start-ups” to Fortune 500 companies such as Johnson & Johnson and Covidien. She’s currently VP Sales & Marketing at BacterioScan- a globally focused medical device company dedicated to changing the way infectious disease is diagnosed and treated. With a functional background and expertise as a critical care RN her perspective is uniquely customer centric. Rhonda is a national speaker on marketing strategy and organizational engagement.
Bill Spink has enjoyed a varied career in direct marketing, consumer and business-to-business advertising. He has developed winning campaigns marketing everything from financial services to enterprise software, t-shirts, to publications, dog treats, even pest control. Clients have ranged from Discover Card and numerous credit card issuers and banks, to Blue Cross Blue Shield Plans across the country, AIG, AARP, Jerzees, Johns Hopkins, MetLife, Microsoft, among many others. Bill’s work has won numerous awards, including ECHOs, Caples and Clios. He is a member of The ECHO Academy of Direct Marketing Arts & Sciences and The International Academy of the Visual Arts.
Cecile is VP Marketing Global Transportation & Public Sector, Xerox Services.She oversees multicultural teams in the US, Latin America, Europe and APAC successfully driving marketing transformation toward digital, social and agile. Cecile is part of Xerox Corp Executive Marketing Council (CMO and worldwide marketing leaders) since 2012. She served as judge for the BMA National B2 Awards 2014, 2015 & 2016 and for the ANA BAA REGGIE Awards 2015 & 2016. Cecile received two 40under40 awards in 2015 by the Silicon Valley Business Journal and Direct Marketing News. She is a MOCCA (Marketing Operations Cross Company Alliance) Operations Board Member.
Peter Weingard is the Chief Marketing Officer at New York Public Radio where he leads data, marketing innovation, branding and audience growth across an expanding portfolio of brands and media platforms, including podcast powerhouse, WNYC Studios, and NY broadcast institutions, WNYC and WQXR. Before that, Peter was part of the team that built Food Network's dining reservations business, CityEats. Prior to his work at Food Network, Peter held executive positions at top media and technology companies including ad tech pioneer, Collective, The New York Times and live entertainment leader Clear Channel Entertainment (now Live Nation).
I help businesses and professionals transform the way they find, learn about and buy software. I am a sales and marketing executive who has built, led and managed a variety of digital businesses for more than 18+ years. I helped build Google's search, display and video businesses for ~7 years. I led LinkedIn's Marketing Solutions Brand vertical team supporting all 3 of the US sales offices in NYC, SF and Chicago. Now at G2 Crowd, I am responsible for leading the sales, customer success and marketing teams strategy, implementation and execution.