DMM gets My Twinn list management

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Direct Media Millard took over management of the My Twinn catalog buyers list on October 1. The list company also is handling customer acquisition and analytics for My Twinn.

My Twinn creates one-of-a-kind personalized dolls designed to look like children age three to 12. Buyers are generally older relatives age 30 to 49 with income of more than $100,000.

The 54,971-universe list is available beginning at $105/M.

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