DMM gets Hachette Filipacchi lists

Share this article:

Hachette Filipacchi Media has awarded its stable of lists to Infogroup subsidiary Direct Media Millard, effective January 1. The previous list manager was RMI.

HFM publications include Woman's Day, Elle and Car and Driver. The median age of readers is 44 and their average household income is $66,807. Seventy-five percent have made a purchase by mail or phone over the past year.

The six HFM publications have a combined universe of 4.3 million. Individual lists are available beginning at $110/M.

Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Oracle Data Cloud Floats Into View

Oracle Data Cloud Floats Into View

It merges its BlueKai capabilities with other assets to introduce Oracle Data as a Service for marketing and social.

AmEx Veteran Takes COO Role at Acxiom

AmEx Veteran Takes COO Role at Acxiom

Kerry Hatch ran American Express's OPEN business card division and led units at Starwood and Time Inc.

Red Roof Inn Turns Weather Woes Into Major Sales

Red Roof Inn Turns Weather Woes Into Major ...

The hotel chain woos stranded airline passengers with deals based on flight cancellations.