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July 14, 2000

DMI Speaker: Privacy Issue May End Soon

WHITE PLAINS, NY - Online privacy issues may be resolved soon as people become able to use the Internet anonymously, said a keynote speaker at Direct Media's Mailers Co-op Conference here yesterday. Rodney Joffe, president of White Hat Inc., and Ruth P. Stevens, New York University professor of direct marketing, analyzed Joffe's predictions about the Internet's future from his keynote speech at Direct Media's 1994 co-op. Joffe, tongue in cheek, repeated his '94 statement that "within five years, print catalogs will be extremely rare." As the audience chuckled, Stevens replied, "This is dead wrong." Joffe and Stevens agreed that the most important issue facing DMers is privacy, while Joffe predicted online privacy will become complete within the next year.

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Apologies for Earlier Newsletter

Dear Readers: An earlier version of today's newsletter was sent with broken links. We apologize for this and have since resolved the issue. The links in this new version are working. Thanks for your understanding and we hope you enjoy today's newsletter.