DMI now manages auto parts buyers list

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Direct Media Inc. is the new list manager of the Pace Performance Products List.

These auto parts buyers are motor sports, hunting and fishing, sports, music and video games enthusiasts.  They have an average age of 35 and earn an average annual income of $65,000. Seventy-four percent are married.

This 22,749 universe list is available starting at $95/M.

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