DMers Open Jewish List Firm

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Two direct marketers announced yesterday the formation of a new, Israel-based list firm, Negev Direct Marketing Inc., specializing in the North American Jewish market.

David Rubin, former vice president of R.C. Direct, and Chana Fresco, former president of catalog marketer The Kosher Connection, founded the company.

Negev Direct has 80 managed Jewish lists and numerous brokerage clients. Managed properties include American Friends of Hebrew University, Bar Ilan University, Association of Jewish Libraries, Rabbis, Jewish Organizations, Synagogues, Zionist Organization of America, Jewish Week of New York and The Jerusalem Report.

Data cards for the files are available at

Negev Direct is a U.S. corporation with headquarters in Beersheva, Israel, and offices in Brookfield, WI. It can be contacted via e-mail at or by calling 877/395-9257 or faxing 877/395-9259.

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